Objection Handling Skills

1 Day
Nottingham 2nd Jul 2026
16th Jul 2026
5.5 hours

Course Overview

Good objection handling skills are crucial to success in sales and customer care. If a salesperson is unable to come back with a good answer to the statement: I think its too expensive, they will lose the sale so quickly, that they might as well have answered I could not agree with you more! Similarly, goodwill is lost very quickly in a customer care environment if a complaint is simply ignored or inadequately dealt with. Whatever objection a customer or prospect comes up with, this course will find the best possible answer in every situation. Through a series of role-plays and exercises, these answers will soon become second nature to the delegates ensuring that they do not slip up if confronted by a difficult objection again.

This Objection Handling Skills course is available throughout the UK.

CPD Value 5.5 Hours

Course Locations

Objection Handling Skills London
Objection Handling Skills Manchester
Objection Handling Skills Nottingham
Objection Handling Skills Birmingham
Objection Handling Skills Bristol
Objection Handling Skills Edinburgh
Objection Handling Skills Leeds

Related Courses

Here is a selection of courses that we think you might also be interested in.

Advanced Closing Skills
Negotiating to a Satisfactory Close
Introduction to Sales - From Emerging Salesperson to Buying Advisor (2 days)
Closing The Sale & Dealing With Objections
Winning Ways to Close a Deal - Half Day (pm)
How to say 'No' and retain Customer Satisfaction
Key Selling Skills

This course qualifies for Continuous Professional Development hours. Learn more about CPD

Timetable

09:30 - 10:00 Coffee & Course Objectives

09:30 - 10:00 Setting Out Our Objectives (Emphasis here is not just on getting a sale but also maximising profit.)

10:00 - 10:30 Objection Handling - The Basics (This module looks at the most common pitfalls in negotiating situations and how to overcome them. Pre-handling objections as the ideal solution)

10:30 - 11:00 The Price Objection (9 things the customer could mean when they raise the price objection. How to handle them effectively.)

11:00 - 11:15 Coffee break

11:15 - 12:00 Role Play (Here delegates work in pairs and look at real life scenarios. Objection handling put into practice.)

12:00 - 12:45 Test (A test to ensure all delegates have understood and remembered the concepts discussed in the course.)

12:45 - 13:30 Lunch

13:30 - 15:00 Types Of Closes (23 closes are analysed)

15:00 - 16:30 What Type of Closer Are You? (Personal test)

16:30 - 16:45 Summary & Action Plans Agreed

Testimonials

Attended virtual 1-2-1

Excellently delivered and well-paced session, which was tailored to my role and business needs.

It was interactive and made me think about fundamental factors including rapport building, body language and visual cues to support this process with customers. Techniques were introduced in objection handling which can be referred to in customer discussions and believe these will be valuable in overcoming these.

A better understanding was gained on closing techniques that can be utilised to provide a toolkit of options. An assessment of the type of sales/account manager I am was also included to inform future focuses and increase success.

Alexander Steel, GRESB

Great training. Trainer really approachable and engaging!

Simon Wallace, Smas Worksafe

Very engaging throughout 10/10.

Ryan Smith, Smas Worksafe

Very useful and informative session especially in small group. Individual action points from trainer were super.

Chloe Wilde, Snap.hr

Very beneficial in a gret timeframe.

Ashley Burnip, Leicestershire Garden Design Co Ltd
I feel the presentation was delivered in a manner which made it interesting and easy to focus.
Saffron Holdsworth, The Superior real estate Group Ltd
Very well presented, high impact.
Ben Mason, UK Persona
This was a superb training day.
Warren Bouchier, Absolutely Training
Excellent.
Justin Conneff, Absolutely Training

Benefits

  • To handle and overcome objections at all levels
  • How to maximise profit through negotiation
  • How to apply a close to a negotiating situation
  • Understand the importance of customer care in a sales environment
In-Person Training
Live Virtual Training
Book your place on one of our scheduled courses...
2nd Jul 2026
Nottingham
£450.00
9th Jul 2026
Bristol (Clifton)
£450.00
Places
9th Jul 2026
Leeds
£450.00
Places
16th Jul 2026
Manchester
£450.00
Places
30th Jul 2026
Edinburgh
£450.00
Places
30th Jul 2026
London
£450.00
Places
31st Jul 2026
Birmingham
£450.00
Places
10th Aug 2026
Nottingham
£450.00
Places
12th Aug 2026
Bristol (Clifton)
£450.00
Places
13th Aug 2026
Birmingham
£450.00
Places
View 114 more available dates
19th Aug 2026
Manchester
£450.00
Places
20th Aug 2026
London
£450.00
Places
24th Aug 2026
Edinburgh
£450.00
Places
25th Aug 2026
Edinburgh
£450.00
Places
25th Aug 2026
Leeds
£450.00
Places
28th Aug 2026
Manchester
£450.00
Places
7th Sep 2026
Nottingham
£450.00
Places
7th Sep 2026
Birmingham
£450.00
Places
9th Sep 2026
London
£450.00
Places
10th Sep 2026
London
£450.00
Places
14th Sep 2026
Leeds
£450.00
Places
14th Sep 2026
Birmingham
£450.00
Places
17th Sep 2026
Manchester
£450.00
Places
21st Sep 2026
Bristol (Clifton)
£450.00
Places
24th Sep 2026
Edinburgh
£450.00
Places
28th Sep 2026
Leeds
£450.00
Places
1st Oct 2026
Bristol (Clifton)
£450.00
Places
13th Oct 2026
Nottingham
£450.00
Places
4th Nov 2026
Nottingham
£450.00
Places
10th Nov 2026
Manchester
£450.00
Places
11th Nov 2026
Birmingham
£450.00
Places
13th Nov 2026
Leeds
£450.00
Places
18th Nov 2026
London
£450.00
Places
25th Nov 2026
Bristol (Clifton)
£450.00
Places
30th Nov 2026
Edinburgh
£450.00
Places
2nd Dec 2026
Nottingham
£450.00
Places
7th Dec 2026
Bristol (Clifton)
£450.00
Places
9th Dec 2026
Birmingham
£450.00
Places
9th Dec 2026
London
£450.00
Places
14th Dec 2026
Leeds
£450.00
Places
17th Dec 2026
Edinburgh
£450.00
Places
21st Dec 2026
Manchester
£450.00
Places
4th Jan 2027
Nottingham
£450.00
Places
8th Jan 2027
Leeds
£450.00
Places
11th Jan 2027
Birmingham
£450.00
Places
14th Jan 2027
Edinburgh
£450.00
Places
15th Jan 2027
London
£450.00
Places
18th Jan 2027
Bristol (Clifton)
£450.00
Places
25th Jan 2027
Manchester
£450.00
Places
5th Feb 2027
Nottingham
£450.00
Places
5th Feb 2027
Birmingham
£450.00
Places
11th Feb 2027
Edinburgh
£450.00
Places
12th Feb 2027
Bristol (Clifton)
£450.00
Places
17th Feb 2027
London
£450.00
Places
26th Feb 2027
Leeds
£450.00
Places
2nd Mar 2027
Birmingham
£450.00
Places
9th Mar 2027
Bristol (Clifton)
£450.00
Places
16th Mar 2027
Leeds
£450.00
Places
16th Mar 2027
London
£450.00
Places
18th Mar 2027
Manchester
£450.00
Places
18th Mar 2027
Nottingham
£450.00
Places
24th Mar 2027
Edinburgh
£450.00
Places
31st Mar 2027
Nottingham
£450.00
Places
9th Apr 2027
Birmingham
£450.00
Places
9th Apr 2027
London
£450.00
Places
16th Apr 2027
Leeds
£450.00
Places
22nd Apr 2027
Manchester
£450.00
Places
27th Apr 2027
Bristol (Clifton)
£450.00
Places
29th Apr 2027
Edinburgh
£450.00
Places
4th May 2027
Nottingham
£450.00
Places
5th May 2027
Bristol (Clifton)
£450.00
Places
13th May 2027
Birmingham
£450.00
Places
13th May 2027
London
£450.00
Places
19th May 2027
Leeds
£450.00
Places
25th May 2027
Manchester
£450.00
Places
27th May 2027
Edinburgh
£450.00
Places
3rd Jun 2027
Manchester
£450.00
Places
4th Jun 2027
Nottingham
£450.00
Places
9th Jun 2027
Birmingham
£450.00
Places
17th Jun 2027
Bristol (Clifton)
£450.00
Places
21st Jun 2027
Leeds
£450.00
Places
21st Jun 2027
London
£450.00
Places
24th Jun 2027
Edinburgh
£450.00
Places
1st Jul 2027
Nottingham
£450.00
Places
8th Jul 2027
Bristol (Clifton)
£450.00
Places
8th Jul 2027
Leeds
£450.00
Places
15th Jul 2027
Manchester
£450.00
Places
29th Jul 2027
Edinburgh
£450.00
Places
29th Jul 2027
London
£450.00
Places
30th Jul 2027
Birmingham
£450.00
Places
9th Aug 2027
Nottingham
£450.00
Places
11th Aug 2027
Bristol (Clifton)
£450.00
Places
12th Aug 2027
Birmingham
£450.00
Places
18th Aug 2027
Manchester
£450.00
Places
19th Aug 2027
London
£450.00
Places
23rd Aug 2027
Edinburgh
£450.00
Places
24th Aug 2027
Edinburgh
£450.00
Places
24th Aug 2027
Leeds
£450.00
Places
27th Aug 2027
Manchester
£450.00
Places
6th Sep 2027
Nottingham
£450.00
Places
6th Sep 2027
Birmingham
£450.00
Places
8th Sep 2027
London
£450.00
Places
9th Sep 2027
London
£450.00
Places
13th Sep 2027
Leeds
£450.00
Places
13th Sep 2027
Birmingham
£450.00
Places
16th Sep 2027
Manchester
£450.00
Places
20th Sep 2027
Bristol (Clifton)
£450.00
Places
23rd Sep 2027
Edinburgh
£450.00
Places
27th Sep 2027
Leeds
£450.00
Places
30th Sep 2027
Bristol (Clifton)
£450.00
Places
12th Oct 2027
Nottingham
£450.00
Places
3rd Nov 2027
Nottingham
£450.00
Places
9th Nov 2027
Manchester
£450.00
Places
10th Nov 2027
Birmingham
£450.00
Places
12th Nov 2027
Leeds
£450.00
Places
17th Nov 2027
London
£450.00
Places
24th Nov 2027
Bristol (Clifton)
£450.00
Places
29th Nov 2027
Edinburgh
£450.00
Places
1st Dec 2027
Nottingham
£450.00
Places
6th Dec 2027
Bristol (Clifton)
£450.00
Places
8th Dec 2027
Birmingham
£450.00
Places
8th Dec 2027
London
£450.00
Places
13th Dec 2027
Leeds
£450.00
Places
16th Dec 2027
Edinburgh
£450.00
Places
...or create a training session that suits you using one of the options below.
Inhouse Training
1-5 delegates £1,150.00
6-10 delegates £1,600.00
Each additional £100.00
1-2-1 Executive Coaching
½ day on-site£1,250.00
1 day on-site£1,250.00
U-Choose Training
Per delegate£450.00
Please choose a training location
Duration
Places
Book your place on one of our online courses...
16th Jul 2026
Full Day
£375.00
Places
17th Aug 2026
Full Day
£375.00
Places
17th Sep 2026
Full Day
£375.00
Places
19th Oct 2026
Full Day
£375.00
Places
17th Nov 2026
Full Day
£375.00
Places
4th Dec 2026
Full Day
£375.00
Places
15th Jan 2027
Full Day
£325.00
Places
15th Feb 2027
Full Day
£325.00
Places
12th Mar 2027
Full Day
£325.00
Places
15th Apr 2027
Full Day
£325.00
Places
View 8 more available dates
14th May 2027
Full Day
£375.00
Places
15th Jun 2027
Full Day
£375.00
Places
15th Jul 2027
Full Day
£375.00
Places
16th Aug 2027
Full Day
£375.00
Places
16th Sep 2027
Full Day
£375.00
Places
18th Oct 2027
Full Day
£375.00
Places
16th Nov 2027
Full Day
£375.00
Places
3rd Dec 2027
Full Day
£375.00
Places
...or create a training session that suits you using one of the options below.
Private Virtual Training
1-2 delegates £800.00
Each additional £375.00
1-2-1 Virtual Executive Coaching
½ day 1-2-1 virtually£650.00
1 day 1-2-1 virtually£670.00
U-Choose Virtual Training
Per delegate£325.00
Places
Duration