Introduction to Account Management

1 Day
London 24th Jul 2025
4th Aug 2025
5.5 hours

Course Overview

This Introduction to Account Management is a customer relationship management course. Customer care is vital to any successful organisation, this course looks at current practice and explains how to set standards and develop best practice. Good customer care must be managed and does not occur naturally yet is a must for any organisation. Consider how much is each customer worth to your business and the implications of losing them through poor customer service. Apart from the fact that unhappy customers will go elsewhere and tell others; the loss of just one regular customer may be worth a surprising amount in revenue to your business.

The term "Customer Care" and "Customer Service" are often used - what do they really mean? Through a series of workshops and exercises, delegates are encouraged to consider their own buying processes in order to define what excellent customer care means to them and how these standards can be used as benchmarks for dealing with their own clients.

This Introduction to Account Management training course is available throughout the UK.

CPD Value 5.5 Hours

CPD Value 5.5 Hours

Course Locations

Introduction to Account Management London
Introduction to Account Management Manchester
Introduction to Account Management Nottingham
Introduction to Account Management Birmingham
Introduction to Account Management Bristol
Introduction to Account Management Edinburgh
Introduction to Account Management Leeds

Related Courses

Here is a selection of courses that we think you might also be interested in.

Developing Major Accounts
Selling for Non-Sales Professionals
Managing Major Accounts (2 day course)
Knowing Your Customer To Maximise Business Opportunities
Relationship Marketing
The Internal Consultant

This course qualifies for Continuous Professional Development hours. Learn more about CPD

Timetable

09:30 - 10:00 Coffee & Course Objectives

10:00 - 11:00 What is Customer Care and what is its value?

11:00 - 12:00 An Introspective Look at Current Practices

12:00 - 13:00 Managing Good Customer Care

13:00 - 14:00 Lunch

14:00 - 15:00 Setting Standards to Maintain and Increase Profits

15:00 - 16:30 Communication. Asking Questions and Listening

16:30 - 16:45 Summary & Action Plans Agreed

Testimonials

Very good course. Lovely teacher, Andrea Sunderland.

Misha Smyth, LJM University

Course delivered virtually.

I found the course very useful overall.

Malcolm was very professional and tailored the course to meet our needs. He also allowed us to interact which also made us think more about the materials covered during the course. The information was clear and easy to read and flowed well with the examples provided.

I definitely feel I have gained a better understanding of financial statements and will utilise this in my job role going forward

Nadine Smith, ICW Insurance Services Limited

Benefits

  • An understanding of the value added by Good Customer care
  • Knowledge of how to manage Good Customer Care
  • An understanding of the need to set standards
  • How to develop customer relationships from a business development perspective
In-Person Training
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