Relationship Marketing

1 Day
Birmingham 4th Aug 2021
11th Aug 2021
5.5 hours

Course Overview

Relationship Marketing is about adjusting your marketing strategy based on the buying behaviour of your customers. This course starts by explaining various theories of marketing and subsequently introduces the concept of relationship marketing and gives ideas of how to implement it. As a result, we review your current marketing activity and put together a marketing plan based on a combination of approaches.

CPD Value 5.5 Hours

Course Locations

Relationship Marketing London
Relationship Marketing Manchester
Relationship Marketing Nottingham
Relationship Marketing Birmingham
Relationship Marketing Bristol
Relationship Marketing Edinburgh
Relationship Marketing Leeds

This course is worth 5.5 Continuous Professional Development hours.Learn more about CPD

Timetable

09:30 - 09:45 Coffee & Course Objectives

09:45 -10:10 Theories of Marketing (The 7 Ps and best marketing practices)

10:10 - 10:30 TASK 1 (Strategic marketing options)

10:30 - 10:45 TASK 2 (What is relationship marketing?)

10:45 - 11:00 Coffee

11:00 - 11:30 The Importance of Relationship Marketing

11:30 - 12:00 Your Marketing Choices (The Marketing Mix)

12:00 - 13:00 TASK 3 (Impersonal v Personal Marketing)

13:00 - 14:00 Lunch

14:00 - 14:20 Organisational Buying Behaviour (Wind's 12 Stage Model)

14:20 - 14:40 TASK 4 (Developing Relationships with the Five Types of Group Decision Makers)

14:40 - 15:00 Planning and Control (Using the SOSTT +4Ms effectively)

15:00 - 15:30 TASK 5 (Delegates will develop their marketing ideas around a specific campaign)

15:30 - 16:30 TASK 6 (Delegates will discuss ways of measuring effectiveness of different marketing options.)

16:30 - 16:45 Summary & Action Plans Agreed

Benefits

  • Gain knowledge of marketing principles and ideas to make most effective use of marketing support/materials
  • Understand the importance of relationship marketing and the life time value of customers
  • Understand the buying behaviour of organisations
  • Review current marketing activity and discuss ways to maximise impact
Live Virtual Training
In-Person Training
Book your place on one of our online courses...
11th Aug 2021
Full Day
£280.00
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7th Sep 2021
Full Day
£280.00
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11th Oct 2021
Full Day
£280.00
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11th Nov 2021
Full Day
£280.00
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9th Dec 2021
Full Day
£280.00
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10th Jan 2022
Full Day
£280.00
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10th Feb 2022
Full Day
£280.00
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10th Mar 2022
Full Day
£280.00
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11th Apr 2022
Full Day
£280.00
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10th May 2022
Full Day
£280.00
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10th Jun 2022
Full Day
£280.00
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11th Jul 2022
Full Day
£280.00
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10th Aug 2022
Full Day
£280.00
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6th Sep 2022
Full Day
£280.00
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10th Oct 2022
Full Day
£280.00
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10th Nov 2022
Full Day
£280.00
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8th Dec 2022
Full Day
£280.00
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...or create a training session that suits you using one of the options below.
Private Virtual Training
1-2 delegates £580.00
Each additional £80.00
1-2-1 Virtual Training
Per session£550.00
U-Choose Virtual Training
Per delegate£280.00
Places
Book your place on one of our scheduled courses...
4th Aug 2021
Birmingham
£430.00
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24th Aug 2021
Edinburgh
£430.00
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8th Sep 2021
London
£430.00
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1st Oct 2021
Bristol (Clifton)
£430.00
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28th Oct 2021
Nottingham
£430.00
Places
10th Nov 2021
Manchester
£430.00
Places
...or create a training session that suits you using one of the options below.
Inhouse Training
1-5 delegates £1,100.00
6-10 delegates £1,500.00
Each additional £100.00
1-2-1 Training
Per session£600.00
U-Choose Training
Per delegate£430.00
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