Relationship Marketing training

Course Overview

Relationship Marketing is about adjusting your marketing strategy based on the buying behaviour of your customers. This course starts by explaining various theories of marketing and subsequently introduces the concept of relationship marketing and gives ideas of how to implement it. As a result, we review your current marketing activity and put together a marketing plan based on a combination of approaches.

CPD Value 5.5 Hours

Course Locations

Relationship Marketing London
Relationship Marketing Manchester
Relationship Marketing Nottingham
Relationship Marketing Birmingham
Relationship Marketing Bristol
Relationship Marketing Edinburgh
Relationship Marketing Leeds

Related Courses

Here is a selection of courses that we think you might also be interested in.

Essential Advertising
Brand Building with the Public
The Internal Consultant
Essential Marketing Skills
Customer Satisfaction as a Selling Tool
Consultative Selling
Networking For Success
Enhancing the Visitors Experience

This course qualifies for Continuous Professional Development hours. Learn more about CPD

Timetable

09:30 - 09:45 Coffee & Course Objectives

09:45 -10:10 Theories of Marketing (The 7 Ps and best marketing practices)

10:10 - 10:30 TASK 1 (Strategic marketing options)

10:30 - 10:45 TASK 2 (What is relationship marketing?)

10:45 - 11:00 Coffee

11:00 - 11:30 The Importance of Relationship Marketing

11:30 - 12:00 Your Marketing Choices (The Marketing Mix)

12:00 - 13:00 TASK 3 (Impersonal v Personal Marketing)

13:00 - 14:00 Lunch

14:00 - 14:20 Organisational Buying Behaviour (Wind's 12 Stage Model)

14:20 - 14:40 TASK 4 (Developing Relationships with the Five Types of Group Decision Makers)

14:40 - 15:00 Planning and Control (Using the SOSTT +4Ms effectively)

15:00 - 15:30 TASK 5 (Delegates will develop their marketing ideas around a specific campaign)

15:30 - 16:30 TASK 6 (Delegates will discuss ways of measuring effectiveness of different marketing options.)

16:30 - 16:45 Summary & Action Plans Agreed

Benefits

Gain knowledge of marketing principles and ideas to make most effective use of marketing support/materials
Understand the importance of relationship marketing and the life time value of customers
Understand the buying behaviour of organisations
Review current marketing activity and discuss ways to maximise impact