developing major accounts training

Course Overview

This developing major accounts course is essential for any salesperson trying to develop a major account. Delegates learn how to identify key influencers in the organisation, assess the political strengths and weaknesses of their contacts and allocate sales time accordingly. Delegates complete the course by designing tailor-made strategies for selling more to their major accounts.

This sales training course is available throughout the UK.

CPD Value 5.5 Hours

Course Locations

Developing Major Accounts London
Developing Major Accounts Manchester
Developing Major Accounts Nottingham
Developing Major Accounts Birmingham
Developing Major Accounts Bristol
Developing Major Accounts Edinburgh
Developing Major Accounts Leeds

This course qualifies for Continuous Professional Development hours. Learn more about CPD

Timetable

09:30 - 10:00 Coffee & Course Objectives

10:00 - 10:30 Defining the Influencers

(Five types of decision makers defined and a look at what motivates them to influence the buying decision.)

10:30 - 11:15 Finding the Influencers & Finding the Key Influencer

11:15 - 11:45 Defining Why You Win & Lose Business

11:45 - 13:00 Developing Sales Opportunities

(A look at developing existing accounts by making new contacts in different departments/sites. How to sell up as well as across.)

13:00 - 14:00 Lunch Break.

14:00 - 15:30 Knowing Your Key Influencers View on the Competition Better than the Competition Does

15:30 - 16:30 Advanced Sales Strategies for Key Accounts

16:30 - 16:45 Summary & Action Plans Agreed

Testimonials

Course delivered virtually

The course was well structured and interactive. Definitely felt like more of a discussion and was able to pick up a lot of ideas regarding strategy and how to approach my own customer base.

Syed Ahmed, 2BScientific Ltd

Very useful and great examples given.

Jenny O’Sullivan, Telford International Centre Ltd

Enjoyed course, very beneficial.

Craig Wood, Value Contor LTD

Excellent, relevant and practical training course with superb delivery.

Kate Buckley, Assureweb

Well delivered - really engaged with our business and focused on improving our work rather than just content of the course.

Ben West, Bandvulc Tyres

Benefits

Ability to formulate a sales proposal that takes into account the main competition
Strategies for achieving true alignment with the politically powerful people within the customers organisation
Knowledge of how to implement a CRM (Customer Relationship Management) system which incorporates multiple influencers within each company