Sales Management (2 day course)

2 Days
Manchester 2nd Jul 2026
21st Jul 2026
11 hours

Course Overview

What is Sales Management? The course discovers how this fits into the organisational framework. More in depth than the one-day course, this two-day interactive course covers how to develop your sales strategy process, identifying and building your sales team, concepts of value in sales management, and drivers of competitive advantage.

This Sales Management (2 day course) course is available throughout the UK.

CPD Value 11 Hours

Course Locations

Sales Management (2 day course) London
Sales Management (2 day course) Manchester
Sales Management (2 day course) Nottingham
Sales Management (2 day course) Birmingham
Sales Management (2 day course) Bristol
Sales Management (2 day course) Edinburgh
Sales Management (2 day course) Leeds

Related Courses

Here is a selection of courses that we think you might also be interested in.

Essential Management Skills (2 Days)
Interpreting Financial Statements
Managing Remote Teams
Performance Management
Effective Management of Your Team
Sales Management (1 day course)
Coaching Skills for Sales Managers

This course qualifies for Continuous Professional Development hours. Learn more about CPD

Timetable

DAY 1

09:30 - 09:45 Coffee & Course Objectives

09:45 - 10:45 What is Sales Management? How Does it Fit Into the Organisational Framework?

11:00 - 12:00 Developing Your Sales Strategy Process

12:00 - 12:45 Identifying and Building Your Sales Team

12:45 - 13:45 Lunch

13:45 - 15:00 Concepts of Value In Sales Management

15:00 - 15:45 Drivers of Competitive Advantage in Sales Management

15:45 - 16:30 Developing an Optimal Sales Management Information Database. (Exploiting technology opportunities)

16:30 - 16:45 Day And Course Review/Close

DAY 2

09:00 - 09:15 Day 1 Recap/ Introduction to Day 2

09:15 - 10:45 Identifying and Building Your Client Target Market

11:00 - 12:45 The Role of Marketing and Distribution in Sales:

  • Market/Segment Research Developing
  • Marketing Strategies
  • Product Development 
  • Management Pricing Distribution and Productivity
  • The Economics of Marketing and Sales

12:45 - 13:45 Lunch

13:45 - 15:00 Introducing a Sales Quality Process

15:00 - 16:30 Countering Competition/ Risk Management In Sales

16:30 Summary and Action Plans Agreed

Testimonials

Thoroughly enjoyed the course and the way it was delivered/presented including group participation.

Will Kelly, Tradebe UK

Excellent course. Will recommend!

Reuben Holley, Holleys Fine Foods Ltd

Everything was excellent. The 2 days were specifically tailored to our needs. Speaker was excellent and friendly.

Sam Hamed, Wisecall Claims Assistance Ltd

Trainer was excellent. Adapted to my needs. Very informative and engaging.

Victoria Tomlinson, Mainline Digital
Excellent training, best I have experienced and I have learnt more in the last 2 days that I thought possible.
Michelle Lloyd, Computershare Voucher Services
First class course!
T Larberry, AIS Countdown Ltd
I felt that this course not only provided great training on how to better manage your territory but also broke down the barriers between BDM/AMs giving us a clear understanding of the role and relationship management & manager.
Caroline Roberts, Computershare Voucher Services
Excellent interactive sessions learnt more by asking questions and always kept alert during presentations.
Hitesh taylor, BVM Medical Ltd
Great course that I think will have real positive effects on my work.
Craig Rayfield, BVM Medical Ltd
One of the only courses where my attention & focus remained on what was being discussed.
Harsad Chikhlia, BVM Medical Ltd
Excellent course. Really pleased with outcome of training.
Jon Pugh, Park Retail Ltd
Very enjoyable training days - given me ideas to take sales team forward.
Suzanne Cooke, Park Retail Ltd

Benefits

  • To understand the importance of customer care in a sales environment
  • How to develop and maintain a prospect system
  • How to unlock profit growth through an effective marketing strategy
  • How to implement a sales quality process
In-Person Training
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Book your place on one of our scheduled courses...
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Manchester
£980.00
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Nottingham
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Leeds
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9th Jul 2026
Birmingham
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Bristol (Clifton)
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London
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6th Aug 2026
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Birmingham
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Manchester
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27th Aug 2026
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3rd Sep 2026
Manchester
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Birmingham
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Leeds
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Bristol (Clifton)
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Edinburgh
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Nottingham
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Manchester
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Birmingham
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London
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