Sales Management (2 day course)

2 Days
Leeds 7th Jul 2021
27th Jul 2021
11 hours

Course Overview

What is Sales Management? The course discovers how this fits into the organisational framework. More in depth than the one-day course, this two-day interactive course covers how to develop your sales strategy process, identifying and building your sales team, concepts of value in sales management, and drivers of competitive advantage.

This Sales Management (2 day course) course is available throughout the UK.

CPD Value 11 Hours

Course Locations

Sales Management (2 day course) London
Sales Management (2 day course) Manchester
Sales Management (2 day course) Nottingham
Sales Management (2 day course) Birmingham
Sales Management (2 day course) Bristol
Sales Management (2 day course) Edinburgh
Sales Management (2 day course) Leeds

This course is worth 5.5 Continuous Professional Development hours.Learn more about CPD



09:30 - 09:45 Coffee & Course Objectives

09:45 - 10:45 What is Sales Management? How Does it Fit Into the Organisational Framework?

11:00 - 12:00 Developing Your Sales Strategy Process

12:00 - 12:45 Identifying and Building Your Sales Team

12:45 - 13:45 Lunch

13:45 - 15:00 Concepts of Value In Sales Management

15:00 - 15:45 Drivers of Competitive Advantage in Sales Management

15:45 - 16:30 Developing an Optimal Sales Management Information Database. (Exploiting technology opportunities)

16:30 - 16:45 Day And Course Review/Close


09:00 - 09:15 Day 1 Recap/ Introduction to Day 2

09:15 - 10:45 Identifying and Building Your Client Target Market

11:00 - 12:45 The Role of Marketing and Distribution in Sales (Market/Segment Research Developing Marketing Strategies Product Development and Management Pricing Distribution and Productivity. The Economics of Marketing and Sales.)

12:45 - 13:45 Lunch

13:45 - 15:00 Introducing a Sales Quality Process

15:00 - 16:30 Countering Competition/ Risk Management In Sales

16:30 Summary and Action Plans Agreed


Thoroughly enjoyed the course and the way it was delivered/presented including group participation.

Will Kelly, Tradebe UK

Excellent course. Will recommend!

Reuben Holley, Holleys Fine Foods Ltd

Everything was excellent. The 2 days were specifically tailored to our needs. Speaker was excellent and friendly.

Sam Hamed, Wisecall Claims Assistance Ltd

Trainer was excellent. Adapted to my needs. Very informative and engaging.

Victoria Tomlinson, Mainline Digital
Excellent training, best I have experienced and I have learnt more in the last 2 days that I thought possible.
Michelle Lloyd, Computershare Voucher Services
First class course!
T Larberry, AIS Countdown Ltd
I felt that this course not only provided great training on how to better manage your territory but also broke down the barriers between BDM/AMs giving us a clear understanding of the role and relationship management & manager.
Caroline Roberts, Computershare Voucher Services
Excellent interactive sessions learnt more by asking questions and always kept alert during presentations.
Hitesh taylor, BVM Medical Ltd
Great course that I think will have real positive effects on my work.
Craig Rayfield, BVM Medical Ltd
One of the only courses where my attention & focus remained on what was being discussed.
Harsad Chikhlia, BVM Medical Ltd
Excellent course. Really pleased with outcome of training.
Jon Pugh, Park Retail Ltd
Very enjoyable training days - given me ideas to take sales team forward.
Suzanne Cooke, Park Retail Ltd


  • To understand the importance of customer care in a sales environment
  • How to develop and maintain a prospect system
  • How to unlock profit growth through an effective marketing strategy
  • How to implement a sales quality process
Live Virtual Training
In-Person Training
Book your place on one of our online courses...
27th Jul 2021
2 Day
23rd Aug 2021
2 Day
16th Sep 2021
2 Day
18th Oct 2021
2 Day
10th Nov 2021
2 Day
20th Dec 2021
2 Day
...or create a training session that suits you using one of the options below.
Private Virtual Training
1-2 delegates £1,060.00
Each additional £160.00
1-2-1 Virtual Training
Per session£950.00
U-Choose Virtual Training
Per delegate£560.00
Book your place on one of our scheduled courses...
7th Jul 2021
2nd Aug 2021
Bristol (Clifton)
7th Sep 2021
29th Sep 2021
26th Oct 2021
8th Nov 2021
...or create a training session that suits you using one of the options below.
Inhouse Training
1-5 delegates £2,300.00
6-10 delegates £3,100.00
Each additional £200.00
1-2-1 Training
Per session£1,000.00
U-Choose Training
Per delegate£950.00
Please choose a training location