Essential Marketing Skills

1 Day
Leeds 13th Jul 2026
7th Aug 2026
5.5 hours

Course Overview

The PTP Essential Marketing Skills course goes through the whole process of marketing goods and services, from the creation of a product to ensuring that customers will come and buy more from you in the future.

This course suits everyone who wants to improve their marketing skills and knowledge and help their organisation plan a better marketing strategy.

This training course is available throughout the UK.

CPD Value 5.5 Hours

Course Locations

Essential Marketing Skills London
Essential Marketing Skills Manchester
Essential Marketing Skills Nottingham
Essential Marketing Skills Birmingham
Essential Marketing Skills Bristol
Essential Marketing Skills Edinburgh
Essential Marketing Skills Leeds

Related Courses

Here is a selection of courses that we think you might also be interested in.

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Marketing Skills Masterclass - Half Day (am)
Essential Advertising
Writing Effective Sales Letters & Promotional Materials

This course qualifies for Continuous Professional Development hours. Learn more about CPD

Timetable

09:30 - 09:45 Coffee & Course Objectives

09:45 - 10:00 Introduction - The 7Ps of Marketing

10:00 - 10:30 The Marketing Mix - The Promotional Tools

A look at many of the promotional tools available and how they can complement each other.

10.30 -11.00 Social Media 

          The growing importance for business of Facebook, X, LinkedIn,

          YouTube & Blogs.

11:00 - 11:30 Determining The Best Methods of Marketing

           Looking at their competition, each delegate looks at their own specific

           marketing role and decide which methods would be best.

11:45 - 13:00 Participants To Draw Up Their Own 12 Month Marketing Plan & Give A Presentation

13:00 - 14:00 Lunch

14:00 - 15:00 How To Design Effective Advertising

            Looking at the importance of using the right words, colours, pictures, music etc

            when creating advertising and promotional material and how AI can

            aid this process.

15:00 - 15:30 How To Evaluate Your Marketing Strategies

             Using a well-proven planning method, delegates will be given the tools

             (including AI) to evaluate and improve existing and future

            marketing strategies.

15:30 - 16:30 Participants To Re-evaluate Their 12 Month Marketing Plan

16:30 - 16:45 Summary & Action Plans Agreed

Testimonials

Attended 1-2-1 Virtual Session

Gareth was excellent and I benefitted from 1 to 1 access to his knowledge and expertise. He had tailored the course to our business and gave examples of how to apply his teachings. Incredibly informative, backed up with practical ideas.

Chris Lee - Independent

Attended virtual session:

Great session with Di, really enjoyed it and was exactly what I was looking for. Went through all the fundamentals of marketing. Di tailored the questions and information to specifically suit our business. Everything was explained well and clearly.  

Would recommend to anyone and would be interested in other courses in future should it be suitable. 

Melissa Thorpe , Majenta Solutions

Small group meant more detailed examples of using skills in our workplace. friendly enthusiastic trainer.

Louise Bent, IMV Imaging UK Ltd

Lots of info and ideas to take away 10/10

Chloe Hollingworth, Towndoor Ltd

Really good course. I am very new to marketing but it has set me up for marketing our business better.

Katie Younghusband, Carbon8 Lighting T/A Taran Microsystems

Really enjoyable course, left with a full action plan and a lot to think about.

Shaun Hayles, Guys & St Thomas NHS Foundation Trust

Great informative course, thank-you.

Chris Wood, Rayburn Plastics Ltd

Great content and delivery - thank-you.

Charlie Allen, Business Learning Foundation

Very informative and useful course. Very interactive too.

Matt Pynn, Bray Leino

Well run course, detailed and included a variety of marketing skills that are essentail.

Bernadette Baptiste, Britannia Rescue

Very interesting and thought provoking stuff - great!

Andrea Davies, Bray Leino

Great advice from trainer as well as from other course members. Tailored to suit your business needs.

Katy Jobling, Shepherd Group

Really informative, exceptional knowledge, the day went incredibly fast.

Teresa Liu, he Barlow RC High School

Thoroughly enjoyed this course - I learnt so much which will enable me to adapt my job role and market the business in a more effective way.

Lisa Archer, BASF Coatings Ltd

Excellent delivery, tailored to our needs. Opportunity to discuss real life situations and address issues.

Katy Rector, Ribble Packaging

Was very good - very interactive. Trainer was fantastic, very motivating, used good examples - found it all very interesting.

Emma Gordon-Lee, Bray Leino

I found the course very useful and enjoyable.

Karina Rossi, Bray Leino
Excellent, involving and testing!
Alex Blundell, Daco Scientific Ltd
A most enjoyable course!!
Matthew Quinn, Cotswold Financial Services
Very good - opened my eyes!
Mick Hamill, CITB - Construction Skills
Excellent day - got more out of it than I expected. Feel much more enthused and confident.
Lucy Schwind, CITB - Construction Skills
Very enjoyable and practical.
Stephen Stansfield, PWC
Fantastic.
Ross Weir, H J Weir Engineering
Very informative day. Thank you.
Mark Cooper, EQV (UK) ltd
Very practical concise training. Crucial to my work. Happy I have done it.
Sylla Assalou, Zeks
Presentation was excellent.
Peter Hawley, Enterprise Recycling/Scout Enterprises
A very enjoyable & informative course. Thank-you.
Wendy Buck, Servicemaster Ltd
Very informative. Given food for thought
Heather Sanderson, North Yorkshire County Council
Lots of good information provided to work with & develop.
Alana Miles, North Yorkshire County Council
The presentation was first class.
Judith Bartlett, EBS Associates Ltd
Found the course an excellent approach and very well delivered.
Sam Bridge, The Kzone
I gained a huge amount. Excellent course - brilliant motivational trainer.
Julie Warburton, Step by Step
I would like to thank Suzanne. The info I gained was extremely useful and tailored to the needs of company throughout the day.
Jenny Russell, Brothers of Charity Services.

Benefits

  • Greater knowledge of marketing principles
  • The ability to make the most effective use of marketing tools
  • How and when to use AI to help you achieve your marketing objectives
  • How to draw up and implement a strategic marketing plan
  • Clearer understanding of identifying and approaching your target audience
  • Clear measurable objectives for your marketing
In-Person Training
Live Virtual Training
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13th Jul 2026
Leeds
£450.00
17th Jul 2026
London
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23rd Jul 2026
Birmingham
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24th Jul 2026
Edinburgh
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31st Jul 2026
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Manchester
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Nottingham
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Birmingham
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Birmingham
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Leeds
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London
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Nottingham
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Edinburgh
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Bristol (Clifton)
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Birmingham
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Birmingham
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