Essential Marketing Skills

1 Day
Manchester 7th May 2024
9th May 2024
5.5 hours

Course Overview

The PTP Essential Marketing Skills course goes through the whole process of marketing goods and services, from the creation of a product to ensuring that customers will come and buy more from you in the future.

This course suits everyone who wants to improve their marketing skills and knowledge and help their organisation plan a better marketing strategy.

This training course is available throughout the UK.

CPD Value 5.5 Hours

Course Locations

Essential Marketing Skills London
Essential Marketing Skills Manchester
Essential Marketing Skills Nottingham
Essential Marketing Skills Birmingham
Essential Marketing Skills Bristol
Essential Marketing Skills Edinburgh
Essential Marketing Skills Leeds

This course qualifies for Continuous Professional Development hours. Learn more about CPD


09:30 - 09:45 Coffee & Course Objectives

09:45 - 10:00 Introduction - The 7Ps of Marketing

10:00 - 10:30 The Marketing Mix (A look at all the methods of marketing available and how they can complement each other.)

10.30 -11.00 Social Media (The growing importance for business of Facebook, Twitter, LinkedIn, YouTube & Blogs)

11:00 - 11:30 Determining The Best Methods of Marketing (Looking at their competition, each delegate looks at their own specific marketing role and decide which methods would be best.)

11:45 - 13:00 Participants To Draw Up Their Own 12 Month Marketing Plan And Give A Presentation

13:00 - 14:00 Lunch

14:00 - 15:00 How To Design Effective Advertising (Looking at the importance of using the right words, colours, pictures, music etc when creating advertising and promotional material.)

15:00 - 15:30 How To Evaluate Your Marketing Strategies (Using a well-proven planning method, delegates will be given the tools to evaluate and improve existing and future marketing strategies.)

15:30 - 16:30 Participants To Re-evaluate Their 12 Month Marketing Plan

16:30 - 16:45 Summary & Action Plans Agreed


Small group meant more detailed examples of using skills in our workplace. friendly enthusiastic trainer.

Louise Bent, IMV Imaging UK Ltd

Lots of info and ideas to take away 10/10

Chloe Hollingworth, Towndoor Ltd

Really good course. I am very new to marketing but it has set me up for marketing our business better.

Katie Younghusband, Carbon8 Lighting T/A Taran Microsystems

Really enjoyable course, left with a full action plan and a lot to think about.

Shaun Hayles, Guys & St Thomas NHS Foundation Trust

Great informative course, thank-you.

Chris Wood, Rayburn Plastics Ltd

Great content and delivery - thank-you.

Charlie Allen, Business Learning Foundation

Very informative and useful course. Very interactive too.

Matt Pynn, Bray Leino

Well run course, detailed and included a variety of marketing skills that are essentail.

Bernadette Baptiste, Britannia Rescue

Very interesting and thought provoking stuff - great!

Andrea Davies, Bray Leino

Great advice from trainer as well as from other course members. Tailored to suit your business needs.

Katy Jobling, Shepherd Group

Really informative, exceptional knowledge, the day went incredibly fast.

Teresa Liu, he Barlow RC High School

Thoroughly enjoyed this course - I learnt so much which will enable me to adapt my job role and market the business in a more effective way.

Lisa Archer, BASF Coatings Ltd

Excellent delivery, tailored to our needs. Opportunity to discuss real life situations and address issues.

Katy Rector, Ribble Packaging

Was very good - very interactive. Trainer was fantastic, very motivating, used good examples - found it all very interesting.

Emma Gordon-Lee, Bray Leino

I found the course very useful and enjoyable.

Karina Rossi, Bray Leino
Excellent, involving and testing!
Alex Blundell, Daco Scientific Ltd
A most enjoyable course!!
Matthew Quinn, Cotswold Financial Services
Very good - opened my eyes!
Mick Hamill, CITB - Construction Skills
Excellent day - got more out of it than I expected. Feel much more enthused and confident.
Lucy Schwind, CITB - Construction Skills
Very enjoyable and practical.
Stephen Stansfield, PWC
Ross Weir, H J Weir Engineering
Very informative day. Thank you.
Mark Cooper, EQV (UK) ltd
Very practical concise training. Crucial to my work. Happy I have done it.
Sylla Assalou, Zeks
Presentation was excellent.
Peter Hawley, Enterprise Recycling/Scout Enterprises
A very enjoyable & informative course. Thank-you.
Wendy Buck, Servicemaster Ltd
Very informative. Given food for thought
Heather Sanderson, North Yorkshire County Council
Lots of good information provided to work with & develop.
Alana Miles, North Yorkshire County Council
The presentation was first class.
Judith Bartlett, EBS Associates Ltd
Found the course an excellent approach and very well delivered.
Sam Bridge, The Kzone
I gained a huge amount. Excellent course - brilliant motivational trainer.
Julie Warburton, Step by Step
I would like to thank Suzanne. The info I gained was extremely useful and tailored to the needs of company throughout the day.
Jenny Russell, Brothers of Charity Services.


  • Greater knowledge of marketing principles
  • The ability to make the most effective use of marketing tools
  • How to draw up and implement a strategic marketing plan
  • Clearer understanding of identifying and approaching your target audience
  • Clear measurable objectives for your marketing
In-Person Training
Live Virtual Training
Book your place on one of our scheduled courses...
7th May 2024
12th Jun 2024
4th Jul 2024
16th Jul 2024
13th Aug 2024
30th Aug 2024
20th Sep 2024
Bristol (Clifton)
22nd Oct 2024
7th Nov 2024
25th Nov 2024
...or create a training session that suits you using one of the options below.
Inhouse Training
1-5 delegates £1,100.00
6-10 delegates £1,500.00
Each additional £100.00
1-2-1 Executive Coaching
½ day on-site£750.00
1 day on-site£1,250.00
U-Choose Training
Per delegate£430.00
Please choose a training location
Book your place on one of our online courses...
9th May 2024
Full Day
10th Jun 2024
Full Day
9th Jul 2024
Full Day
9th Aug 2024
Full Day
9th Sep 2024
Full Day
9th Oct 2024
Full Day
8th Nov 2024
Full Day
5th Dec 2024
Full Day
...or create a training session that suits you using one of the options below.
Private Virtual Training
1-2 delegates £580.00
Each additional £80.00
1-2-1 Virtual Executive Coaching
½ day 1-2-1 virtually£600.00
1 day 1-2-1 virtually£950.00
U-Choose Virtual Training
Per delegate£280.00