Essential Advertising

1 Day
London 9th Nov 2021
5th Nov 2021
5.5 hours

Course Overview

Whether you employ an advertising agency or do it yourself, this workshop will enable you to focus on the critical factors which determine advertising success.
As competitive pressure increases the demands on marketing budgets it is essential that any advertising you run ‘hits the spot’ and generates the level of response and financial return that you require. This workshop will help you ensure that your advertising attracts your target audience and prompts them to act!.

This Essential Advertising course is available throughout the UK.

CPD Value 5.5 Hours

Course Locations

Essential Advertising London
Essential Advertising Manchester
Essential Advertising Nottingham
Essential Advertising Birmingham
Essential Advertising Bristol
Essential Advertising Edinburgh
Essential Advertising Leeds

This course is worth 5.5 Continuous Professional Development hours.Learn more about CPD

Timetable

09:30 - 09:45 Coffee & Course Objectives

09:45 - 10:00 Introduction - The essential role of advertising and why most of it doesn’t work.

10:00 - 10:30 The Advertising Mix
(An overview of the who, what where, when and how)

10:30 - 11:30 Determining Advertising Objectives and Strategy (A review of how to set objectives and select from a range of strategic options.)

11:30 - 13:00 Delegates Advertising Review
(Delegates evaluate and review each others examples)

13:00 - 14:00 Lunch

14:00 - 15:00 How to brief and assess a media agencies performance - How to write an advertising brief
(The audience is essential; the proposition is everything – delegates prepare a brief for one of their own products/services)

15:00 - 15:30 How to judge creative work
(How to manage the creative development process. The essential ‘do’s’ and ‘don’ts)

15:30 - 16:30 Understanding the media market place
(How to cope with evolutionary changes in the media market place)

16:30 - 16:45 Summary & Action Plans Agreed

Benefits

Benefits for the organisation

Get more response for the same budget or get the same response for less? By applying some or all of the techniques that this workshop covers, you will be able to make an informed choice.

Benefits for the individual

You will be equipped to plan and brief advertising and media agencies, understand the creative development process and ensure that excellence is achieved.By the end of the seminar you will be able to:

  • Develop and implement more effective advertising strategies and tactics
  • Create an effective advertising/marketing communications brief
  • Provide a high degree of focus on the essence of the customer/consumer proposition
  • Critique a variety of advertising campaigns and suggest improvements
  • Apply sound judgement to creative submissions and media opportunities
  • Recognise and harness the power of simplicity and relevance
Live Virtual Training
In-Person Training
Book your place on one of our online courses...
5th Nov 2021
Full Day
£280.00
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6th Dec 2021
Full Day
£280.00
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24th Jan 2022
Full Day
£280.00
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22nd Feb 2022
Full Day
£280.00
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4th Mar 2022
Full Day
£280.00
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14th Apr 2022
Full Day
£280.00
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4th May 2022
Full Day
£280.00
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8th Jun 2022
Full Day
£280.00
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4th Jul 2022
Full Day
£280.00
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4th Aug 2022
Full Day
£280.00
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View 4 more available dates
5th Sep 2022
Full Day
£280.00
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4th Oct 2022
Full Day
£280.00
Places
4th Nov 2022
Full Day
£280.00
Places
5th Dec 2022
Full Day
£280.00
Places
...or create a training session that suits you using one of the options below.
Private Virtual Training
1-2 delegates £580.00
Each additional £80.00
1-2-1 Virtual Training
Per session£550.00
U-Choose Virtual Training
Per delegate£280.00
Places
Book your place on one of our scheduled courses...
9th Nov 2021
London
£430.00
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18th Nov 2021
Edinburgh
£430.00
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14th Jan 2022
London
£430.00
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2nd Feb 2022
Bristol (Clifton)
£430.00
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23rd Feb 2022
Nottingham
£430.00
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15th Mar 2022
Manchester
£430.00
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29th Mar 2022
Birmingham
£430.00
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28th Apr 2022
Edinburgh
£430.00
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9th May 2022
Leeds
£430.00
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1st Jul 2022
London
£430.00
Places
View 8 more available dates
20th Jul 2022
Bristol (Clifton)
£430.00
Places
10th Aug 2022
Nottingham
£430.00
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31st Aug 2022
Manchester
£430.00
Places
20th Sep 2022
London
£430.00
Places
10th Oct 2022
Leeds
£430.00
Places
20th Oct 2022
Birmingham
£430.00
Places
8th Nov 2022
London
£430.00
Places
17th Nov 2022
Edinburgh
£430.00
Places
...or create a training session that suits you using one of the options below.
Inhouse Training
1-5 delegates £1,100.00
6-10 delegates £1,500.00
Each additional £100.00
1-2-1 Training
Per session£600.00
U-Choose Training
Per delegate£430.00
Please choose a training location
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