Essential Advertising

1 Day
London 28th Jun 2024
1st Jul 2024
5.5 hours

Course Overview

Whether you employ an advertising agency or do it yourself, this workshop will enable you to focus on the critical factors which determine advertising success.
As competitive pressure increases the demands on marketing budgets it is essential that any advertising you run ‘hits the spot’ and generates the level of response and financial return that you require. This workshop will help you ensure that your advertising attracts your target audience and prompts them to act!.

This Essential Advertising course is available throughout the UK.

CPD Value 5.5 Hours

Course Locations

Essential Advertising London
Essential Advertising Manchester
Essential Advertising Nottingham
Essential Advertising Birmingham
Essential Advertising Bristol
Essential Advertising Edinburgh
Essential Advertising Leeds

This course qualifies for Continuous Professional Development hours. Learn more about CPD

Timetable

09:30 - 09:45 Coffee & Course Objectives

09:45 - 10:00 Introduction - The essential role of advertising and why most of it doesn’t work.

10:00 - 10:30 The Advertising Mix
(An overview of the who, what where, when and how)

10:30 - 11:30 Determining Advertising Objectives and Strategy (A review of how to set objectives and select from a range of strategic options.)

11:30 - 13:00 Delegates Advertising Review
(Delegates evaluate and review each others examples)

13:00 - 14:00 Lunch

14:00 - 15:00 How to brief and assess a media agencies performance - How to write an advertising brief
(The audience is essential; the proposition is everything – delegates prepare a brief for one of their own products/services)

15:00 - 15:30 How to judge creative work
(How to manage the creative development process. The essential ‘do’s’ and ‘don’ts)

15:30 - 16:30 Understanding the media market place
(How to cope with evolutionary changes in the media market place)

16:30 - 16:45 Summary & Action Plans Agreed

Benefits

Benefits for the organisation

Get more response for the same budget or get the same response for less? By applying some or all of the techniques that this workshop covers, you will be able to make an informed choice.

Benefits for the individual

You will be equipped to plan and brief advertising and media agencies, understand the creative development process and ensure that excellence is achieved.By the end of the seminar you will be able to:

  • Develop and implement more effective advertising strategies and tactics
  • Create an effective advertising/marketing communications brief
  • Provide a high degree of focus on the essence of the customer/consumer proposition
  • Critique a variety of advertising campaigns and suggest improvements
  • Apply sound judgement to creative submissions and media opportunities
  • Recognise and harness the power of simplicity and relevance
In-Person Training
Live Virtual Training
Book your place on one of our scheduled courses...
28th Jun 2024
London
£430.00
Places
17th Jul 2024
Bristol (Clifton)
£430.00
Places
7th Aug 2024
Nottingham
£430.00
Places
28th Aug 2024
Manchester
£430.00
Places
17th Sep 2024
London
£430.00
Places
7th Oct 2024
Leeds
£430.00
Places
17th Oct 2024
Birmingham
£430.00
Places
5th Nov 2024
London
£430.00
Places
14th Nov 2024
Edinburgh
£430.00
Places
...or create a training session that suits you using one of the options below.
Inhouse Training
1-5 delegates £1,100.00
6-10 delegates £1,500.00
Each additional £100.00
1-2-1 Executive Coaching
½ day on-site£750.00
1 day on-site£1,250.00
U-Choose Training
Per delegate£430.00
Please choose a training location
Duration
Places
Book your place on one of our online courses...
1st Jul 2024
Full Day
£280.00
Places
1st Aug 2024
Full Day
£280.00
Places
2nd Sep 2024
Full Day
£280.00
Places
1st Oct 2024
Full Day
£280.00
Places
1st Nov 2024
Full Day
£280.00
Places
2nd Dec 2024
Full Day
£280.00
Places
...or create a training session that suits you using one of the options below.
Private Virtual Training
1-2 delegates £580.00
Each additional £80.00
1-2-1 Virtual Executive Coaching
½ day 1-2-1 virtually£600.00
1 day 1-2-1 virtually£950.00
U-Choose Virtual Training
Per delegate£280.00
Places
Duration