Writing Effective Sales Letters & Promotional Materials

1 Day
Edinburgh 19th Jun 2024
20th Jun 2024
5.5 hours

Course Overview

This course covers the planning, structure, layout and presentation of promotional materials and sales letters. Do you write in clear and concise sentences? How do you present facts and figures? Do you project a positive image? All these questions are answered during this very practical course. In the letter-writing module, genuine business letters are analysed and small groups try and design a promotional leaflet for their company, under close supervision from the tutor.

This Writing Effective Sales Letters & Promotional Materials course is available throughout the UK.

CPD Value 5.5 Hours

Course Locations

Writing Effective Sales Letters & Promotional Materials London
Writing Effective Sales Letters & Promotional Materials Manchester
Writing Effective Sales Letters & Promotional Materials Nottingham
Writing Effective Sales Letters & Promotional Materials Birmingham
Writing Effective Sales Letters & Promotional Materials Bristol
Writing Effective Sales Letters & Promotional Materials Edinburgh
Writing Effective Sales Letters & Promotional Materials Leeds

This course qualifies for Continuous Professional Development hours. Learn more about CPD

Timetable

09:30 - 10:00 Coffee & Course Objectives

10:00 - 10:45 First Impressions (Your letters/Your experience of receiving letters)

10:45 - 11:15 Four Steps To Good Writing

11:15 - 12:00 10 Golden Rules to Achieve Excellent Sales Letters

12:00 - 12:30 Your Sales Letters Now* (A chance for delegates to look at their letters now and start to work to improve them.)

12:30 - 13:00 Features & Matching Benefits (During this module delegates work in pairs to maximise the features and benefits of an everyday object.)

13:00 - 14:00 Lunch

14:00 - 14:45 Lecture On Semiotics (The study of signs) In Relation To Advertising And Logos (How the study of signs can help business people use the right words, colours, pictures, music etc when advertising.)

14:45 - 15:20 Participants To Semiotically Deconstruct Advertisements (Using the top adverts from the biggest companies delegates learn how they are put together by semiotically deconstructing them.)

15:20 - 16:00 The Importance of Headlines (A look at all the categories of headlines, how they work and which ones the delegates should use.)

16:00 - 16:30 Delegates to Review Their Sales Letters And Promotional Material

16:30 - 16:45 Summary & Action Plans Agreed

Testimonials

Enjoyable, well delivered, easy to transfer into practice.
Nicola McKenna, University of Derby
Great course. Made me really think about what I am promoting.
Jenny Baldwin, University of Derby
Enjoyed the course, the style and delivery brilliant!
Dee Johnson, University of Derby
Was very good - trainer was excellent, very engaging.
Tom Warsop, University of Derby

Benefits

  • Clear objectives for each letter and brochure
  • The importance of headlines
  • The ability to maximise response
  • Understand the difference between features, benefits and matching benefits
  • Actual letters are analysed on the day and are improved upon immediately
In-Person Training
Live Virtual Training
Book your place on one of our scheduled courses...
19th Jun 2024
Edinburgh
£430.00
21st Jun 2024
Bristol (Clifton)
£430.00
2nd Jul 2024
Edinburgh
£430.00
Places
8th Jul 2024
Nottingham
£430.00
Places
12th Jul 2024
Manchester
£430.00
Places
16th Jul 2024
Birmingham
£430.00
Places
17th Jul 2024
London
£430.00
Places
19th Jul 2024
Bristol (Clifton)
£430.00
Places
19th Jul 2024
Leeds
£430.00
Places
9th Aug 2024
Manchester
£430.00
Places
View 34 more available dates
9th Aug 2024
Birmingham
£430.00
Places
12th Aug 2024
Nottingham
£430.00
Places
16th Aug 2024
Bristol (Clifton)
£430.00
Places
16th Aug 2024
Leeds
£430.00
Places
21st Aug 2024
Edinburgh
£430.00
Places
22nd Aug 2024
London
£430.00
Places
2nd Sep 2024
Bristol (Clifton)
£430.00
Places
4th Sep 2024
London
£430.00
Places
13th Sep 2024
Manchester
£430.00
Places
13th Sep 2024
Birmingham
£430.00
Places
18th Sep 2024
Edinburgh
£430.00
Places
20th Sep 2024
Leeds
£430.00
Places
20th Sep 2024
Nottingham
£430.00
Places
2nd Oct 2024
London
£430.00
Places
10th Oct 2024
Manchester
£430.00
Places
11th Oct 2024
Birmingham
£430.00
Places
14th Oct 2024
Nottingham
£430.00
Places
16th Oct 2024
Edinburgh
£430.00
Places
18th Oct 2024
Bristol (Clifton)
£430.00
Places
18th Oct 2024
Leeds
£430.00
Places
8th Nov 2024
Manchester
£430.00
Places
11th Nov 2024
Nottingham
£430.00
Places
15th Nov 2024
Leeds
£430.00
Places
15th Nov 2024
Birmingham
£430.00
Places
15th Nov 2024
London
£430.00
Places
20th Nov 2024
Edinburgh
£430.00
Places
22nd Nov 2024
Bristol (Clifton)
£430.00
Places
4th Dec 2024
London
£430.00
Places
6th Dec 2024
Birmingham
£430.00
Places
9th Dec 2024
Nottingham
£430.00
Places
13th Dec 2024
Manchester
£430.00
Places
18th Dec 2024
Edinburgh
£430.00
Places
20th Dec 2024
Bristol (Clifton)
£430.00
Places
20th Dec 2024
Leeds
£430.00
Places
...or create a training session that suits you using one of the options below.
Inhouse Training
1-5 delegates £1,100.00
6-10 delegates £1,500.00
Each additional £100.00
1-2-1 Executive Coaching
½ day on-site£750.00
1 day on-site£1,250.00
U-Choose Training
Per delegate£430.00
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Book your place on one of our online courses...
20th Jun 2024
Full Day
£280.00
Places
19th Jul 2024
Full Day
£280.00
Places
13th Aug 2024
Full Day
£280.00
Places
20th Sep 2024
Full Day
£280.00
Places
18th Oct 2024
Full Day
£280.00
Places
19th Nov 2024
Full Day
£280.00
Places
5th Dec 2024
Full Day
£280.00
Places
...or create a training session that suits you using one of the options below.
Private Virtual Training
1-2 delegates £580.00
Each additional £80.00
1-2-1 Virtual Executive Coaching
½ day 1-2-1 virtually£600.00
1 day 1-2-1 virtually£950.00
U-Choose Virtual Training
Per delegate£280.00
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Duration