Writing Effective Sales Letters & Promotional Materials

1 Day
Edinburgh 6th Jul 2021
24th Jun 2021
5.5 hours

Course Overview

This course covers the planning, structure, layout and presentation of promotional materials and sales letters. Do you write in clear and concise sentences? How do you present facts and figures? Do you project a positive image? All these questions are answered during this very practical course. In the letter-writing module, genuine business letters are analysed and small groups try and design a promotional leaflet for their company, under close supervision from the tutor.

This Writing Effective Sales Letters & Promotional Materials course is available throughout the UK.

CPD Value 5.5 Hours

Course Locations

Writing Effective Sales Letters & Promotional Materials London
Writing Effective Sales Letters & Promotional Materials Manchester
Writing Effective Sales Letters & Promotional Materials Nottingham
Writing Effective Sales Letters & Promotional Materials Birmingham
Writing Effective Sales Letters & Promotional Materials Bristol
Writing Effective Sales Letters & Promotional Materials Edinburgh
Writing Effective Sales Letters & Promotional Materials Leeds

This course is worth 5.5 Continuous Professional Development hours.Learn more about CPD

Timetable

09:30 - 10:00 Coffee & Course Objectives

10:00 - 10:45 First Impressions (Your letters/Your experience of receiving letters)

10:45 - 11:15 Four Steps To Good Writing

11:15 - 12:00 10 Golden Rules to Achieve Excellent Sales Letters

12:00 - 12:30 Your Sales Letters Now* (A chance for delegates to look at their letters now and start to work to improve them.)

12:30 - 13:00 Features & Matching Benefits (During this module delegates work in pairs to maximise the features and benefits of an everyday object.)

13:00 - 14:00 Lunch

14:00 - 14:45 Lecture On Semiotics (The study of signs) In Relation To Advertising And Logos (How the study of signs can help business people use the right words, colours, pictures, music etc when advertising.)

14:45 - 15:20 Participants To Semiotically Deconstruct Advertisements (Using the top adverts from the biggest companies delegates learn how they are put together by semiotically deconstructing them.)

15:20 - 16:00 The Importance of Headlines (A look at all the categories of headlines, how they work and which ones the delegates should use.)

16:00 - 16:30 Delegates to Review Their Sales Letters And Promotional Material

16:30 - 16:45 Summary & Action Plans Agreed

Testimonials

Enjoyable, well delivered, easy to transfer into practice.
Nicola McKenna, University of Derby
Great course. Made me really think about what I am promoting.
Jenny Baldwin, University of Derby
Enjoyed the course, the style and delivery brilliant!
Dee Johnson, University of Derby
Was very good - trainer was excellent, very engaging.
Tom Warsop, University of Derby

Benefits

  • Clear objectives for each letter and brochure
  • The importance of headlines
  • The ability to maximise response
  • Understand the difference between features, benefits and matching benefits
  • Actual letters are analysed on the day and are improved upon immediately
Live Virtual Training
In-Person Training
Book your place on one of our online courses...
24th Jun 2021
Full Day
£280.00
Places
23rd Jul 2021
Full Day
£280.00
Places
17th Aug 2021
Full Day
£280.00
Places
24th Sep 2021
Full Day
£280.00
Places
22nd Oct 2021
Full Day
£280.00
Places
23rd Nov 2021
Full Day
£280.00
Places
9th Dec 2021
Full Day
£280.00
Places
...or create a training session that suits you using one of the options below.
Private Virtual Training
1-2 delegates £580.00
Each additional £80.00
1-2-1 Virtual Training
Per session£550.00
U-Choose Virtual Training
Per delegate£280.00
Places
Book your place on one of our scheduled courses...
6th Jul 2021
Edinburgh
£430.00
Places
7th Jul 2021
Birmingham
£430.00
Places
26th Aug 2021
London
£430.00
Places
6th Sep 2021
Bristol (Clifton)
£430.00
Places
24th Sep 2021
Nottingham
£430.00
Places
14th Oct 2021
Manchester
£430.00
Places
12th Nov 2021
London
£430.00
Places
...or create a training session that suits you using one of the options below.
Inhouse Training
1-5 delegates £1,100.00
6-10 delegates £1,500.00
Each additional £100.00
1-2-1 Training
Per session£600.00
U-Choose Training
Per delegate£430.00
Please choose a training location
Places