Marketing Skills Masterclass - Half Day (am)

09:30 - 09:45 Coffee & Course Objectives

09:45 - 10:00 Introduction - The 7Ps of Marketing

10:00 - 10:30 The Marketing Mix (A look at all the methods of marketing available and how they can complement each other.)

10.30 -11.00 Social Media (The growing importance for business of Facebook, Twitter, LinkedIn, YouTube & Blogs)

11:00 - 11:30 Determining The Best Methods of Marketing (Looking at their competition, each delegate looks at their own specific marketing role and decide which methods would be best.)

11:30 -12:00 How To Evaluate Your Marketing Strategies (Using a well-proven planning method, delegates will be given the tools to evaluate and improve existing and future marketing strategies.)

12:00 - 12:30 Participants To Draw Up Their Own 12 Month Marketing Plan

12:30- 12:45 Summary and Action Plans Agreed

• Greater knowledge of marketing principles
• The ability to make the most effective use of marketing tools
• How to draw up and implement a strategic marketing plan
• Clearer understanding of identifying and approaching your target audience
• Clear measurable objectives for your marketing