Brand Building with the Public

1 Day
Edinburgh 27th Jan 2021
1st Mar 2021
5.5 hours

Course Overview

This brand building course introduces the fundamentals of brand identity and running a brand centre. Areas covered include: What makes a good brand? Objectives when interacting with the public.

This Brand Building with the Public course is available throughout the UK.

CPD Value 5.5 Hours

Course Locations

Brand Building with the Public London
Brand Building with the Public Manchester
Brand Building with the Public Nottingham
Brand Building with the Public Birmingham
Brand Building with the Public Bristol
Brand Building with the Public Edinburgh
Brand Building with the Public Leeds

This course is worth 5.5 Continuous Professional Development hours.Learn more about CPD

Timetable

09:30 - 10:00 Coffee & Course Objectives (To be effective when working a brand centre you must have 3 things, confidence, enthusiasm & knowledge. We are here to give you these!)

10:00 - 11:00 The Value of Brands (What makes a good brand. A look at the strength of your brand and what it stands for.) (An option to change this module if this already covered in Day 1 is 'What motivations do people use in their choice of car?')

11:00 - 11:15 Break

11:15 - 12:00 Clarifying Your Objectives (Working in tables groups decide what they want to achieve when they are interacting with the public and present back to the rest of the group.)

12.00 - 13.00 Understanding Body Language (Group activities to understand the importance of gestures, posture and eye contact. An in-depth look at a non-threatening greeting.)

13:00 - 14:00 Lunch

14:00 - 14:30 Things to Avoid when on Duty (Here delegates will look at the importance of first impressions, how to avoid being pushy and how to make the experience of any member of the public interacting with staff from their company a memorable one.)

14:30 - 16:00 Role Plays (Groups take it in turns to play company representative, customer and observer. All will have a turn in each role and small groups will report back to the large group.)

16:00 - 16:30 Best Practice in Brand Building (A list of key points identified - later these should be reproduced and sent out to the team)

16:30 - 16:45 Summary & Action Plans Agreed

Benefits

  • Understanding the value of brands
  • Identify the best ways of interacting with the public
  • Understanding body language
  • How to build their brand with the public
Live Virtual Training
In-Person Training
Book your place on one of our online courses...
1st Mar 2021
Full Day
£280.00
Places
10th Aug 2021
Full Day
£280.00
Places
...or create a training session that suits you using one of the options below.
Private Virtual Training
1-2 delegates £580.00
Each additional £80.00
1-2-1 Virtual Training
Per session£550.00
U-Choose Virtual Training
Per delegate£280.00
Places
Book your place on one of our scheduled courses...
27th Jan 2021
Edinburgh
£430.00
Places
25th Mar 2021
London
£430.00
Places
30th Mar 2021
Bristol (Clifton)
£430.00
Places
27th Apr 2021
Nottingham
£430.00
Places
10th May 2021
Manchester
£430.00
Places
9th Jun 2021
London
£430.00
Places
17th Jun 2021
Leeds
£430.00
Places
7th Jul 2021
Edinburgh
£430.00
Places
8th Jul 2021
Birmingham
£430.00
Places
13th Aug 2021
London
£430.00
Places
...or create a training session that suits you using one of the options below.
Inhouse Training
1-5 delegates £1,100.00
6-10 delegates £1,500.00
Each additional £100.00
1-2-1 Training
Per session£600.00
U-Choose Training
Per delegate£430.00
Please choose a training location
Places