Relationship Marketing is about adjusting your marketing strategy based on the buying behaviour of your customers. This course starts by explaining various theories of marketing and subsequently introduces the concept of relationship marketing and gives ideas of how to implement it. As a result, we review your current marketing activity and put together a marketing plan based on a combination of approaches.
CPD Value 5.5 Hours
- Gain knowledge of marketing principles and ideas to make most effective use of marketing support/materials
- Understand the importance of relationship marketing and the life time value of customers
- Understand the buying behaviour of organisations
- Review current marketing activity and discuss ways to maximise impact
Our Leeds training venue
Leeds Plaza is located just a few minutes’ walk from Leeds City Centre,
within easy reach of the city’s main financial, business and commercial districts.
For exact directions for reaching the hotel, please consult Google Maps. There is no parking at Park Plaza Leeds, however there are several car parks in the area, like at Q-Park Sovereign Square (LS1 4AG) where you can receive concessionary rates.
By Public Transport
Leeds City Train Station: 2 minute walk.
Leeds Bradford Airport: 8.9 miles. Transfer time from city centre: approximately 4 minutes
Bus transfers from city centre are available up to every 6 minutes Mondays to Fridays
Travelling by bicycle
For information on reaching the building by bicycle visit Sustrans (www.sustrans.org.uk)