Relationship Marketing is about adjusting your marketing strategy based on the buying behaviour of your customers. This course starts by explaining various theories of marketing and subsequently introduces the concept of relationship marketing and gives ideas of how to implement it. As a result, we review your current marketing activity and put together a marketing plan based on a combination of approaches.
CPD Value 5.5 Hours
- Gain knowledge of marketing principles and ideas to make most effective use of marketing support/materials
- Understand the importance of relationship marketing and the life time value of customers
- Understand the buying behaviour of organisations
- Review current marketing activity and discuss ways to maximise impact
Our Bristol training venue
Engineers House is easily accessible from the M4 and M5 within a 10 minute drive. FREE parking is available on site as well as a regular complementary shuttle service operating to and from West End Car Park in the city centre.By Rail
Bristol Temple Meads mainline station is a short distance from Engineers House. Taxis are readily available from outside the station, and we have a shuttle service running throughout the day (as mentioned above).
Local Bus services Plan your journey at https://travelwest.info/bus/timetables-and-journey-planning
Travelling by airEngineers House is a 20 minute drive from Bristol City Airport.