Relationship Marketing is about adjusting your marketing strategy based on the buying behaviour of your customers. This course starts by explaining various theories of marketing and subsequently introduces the concept of relationship marketing and gives ideas of how to implement it. As a result, we review your current marketing activity and put together a marketing plan based on a combination of approaches.
CPD Value 5.5 Hours
Course Benefits
Gain knowledge of marketing principles and ideas to make most effective use of marketing support/materials
Understand the importance of relationship marketing and the life time value of customers
Understand the buying behaviour of organisations
Review current marketing activity and discuss ways to maximise impact
PTP's courses take place at the Village Hotel Club Nottingham situated 5 minutes drive from Junction 25 of the M1, 13 Minutes drive from Nottingham City Centre.
PTP's Nottingham venue has a large free car park, WIFI throughout all areas and unlimited hot and cold refreshments served in the Hub Cafe along with a hot restaurant lunch.
Address
Nottingham WigWag - The Meeting Space Martindale House, The Green, Ruddington Nottingham Nottinghamshire Tel 0115 824 2310
This course is available in the following locataions:
