Relationship Marketing is about adjusting your marketing strategy based on the buying behaviour of your customers. This course starts by explaining various theories of marketing and subsequently introduces the concept of relationship marketing and gives ideas of how to implement it. As a result, we review your current marketing activity and put together a marketing plan based on a combination of approaches.
CPD Value 5.5 Hours
Course Benefits
- Gain knowledge of marketing principles and ideas to make most effective use of marketing support/materials
- Understand the importance of relationship marketing and the life time value of customers
- Understand the buying behaviour of organisations
- Review current marketing activity and discuss ways to maximise impact
Our Birmingham Training Venue
Address
12 Hagley Road
Five Ways
Birmingham
B16 8SJ
0121 452 1144
Directions To Our Birmingham Venue
Just a 5-minute walk from Five Ways train station and steps from the city centre. Birmingham New Street Station is a 5-minute drive or 15-minute walk away, with a tram stop across the underpass, a bus stop by our patio, and on-site parking for those arriving by car.
Parking: We offer 56 on-site car parking spaces at
competitive rates of £7 per day and £15 overnight,
ideal for both short visits and extended stays.
This course is available in the following locations:
Relationship Marketing London
Relationship Marketing Bristol
Relationship Marketing Manchester
Relationship Marketing Edinburgh
Relationship Marketing Nottingham
Relationship Marketing Leeds