Writing Effective Sales Letters & Promotional Materials Manchester
This course covers the planning, structure, layout and presentation of promotional materials and sales letters. Do you write in clear and concise sentences? How do you present facts and figures? Do you project a positive image? All these questions are answered during this very practical course. In the letter-writing module, genuine business letters are analysed and small groups try and design a promotional leaflet for their company, under close supervision from the tutor.
This Writing Effective Sales Letters & Promotional Materials course is available throughout the UK.
CPD Value 5.5 Hours
Course Benefits
Clear objectives for each letter and brochure
The importance of headlines
The ability to maximise response
Understand the difference between features, benefits and matching benefits
Actual letters are analysed on the day and are improved upon immediately