This course covers the planning, structure, layout and presentation of promotional materials and sales letters. Do you write in clear and concise sentences? How do you present facts and figures? Do you project a positive image? All these questions are answered during this very practical course. In the letter-writing module, genuine business letters are analysed and small groups try and design a promotional leaflet for their company, under close supervision from the tutor.
This Writing Effective Sales Letters & Promotional Materials course is available throughout the UK.
CPD Value 5.5 Hours
Course Benefits
- Clear objectives for each letter and brochure
- The importance of headlines
- The ability to maximise response
- Understand the difference between features, benefits and matching benefits
- Actual letters are analysed on the day and are improved upon immediately
Our Birmingham Training Venue
Address
12 Hagley Road
Five Ways
Birmingham
B16 8SJ
0121 452 1144
Directions To Our Birmingham Venue
Just a 5-minute walk from Five Ways train station and steps from the city centre. Birmingham New Street Station is a 5-minute drive or 15-minute walk away, with a tram stop across the underpass, a bus stop by our patio, and on-site parking for those arriving by car.
Parking: We offer 56 on-site car parking spaces at
competitive rates of £7 per day and £15 overnight,
ideal for both short visits and extended stays.


This course is available in the following locations:
Writing Effective Sales Letters & Promotional Materials London
Writing Effective Sales Letters & Promotional Materials Bristol
Writing Effective Sales Letters & Promotional Materials Manchester
Writing Effective Sales Letters & Promotional Materials Edinburgh
Writing Effective Sales Letters & Promotional Materials Nottingham
Writing Effective Sales Letters & Promotional Materials Leeds