Writing Effective Sales Letters & Promotional Materials Edinburgh

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This course covers the planning, structure, layout and presentation of promotional materials and sales letters. Do you write in clear and concise sentences? How do you present facts and figures? Do you project a positive image? All these questions are answered during this very practical course. In the letter-writing module, genuine business letters are analysed and small groups try and design a promotional leaflet for their company, under close supervision from the tutor.

This Writing Effective Sales Letters & Promotional Materials course is available throughout the UK.

CPD Value 5.5 Hours

Course Benefits

  • Clear objectives for each letter and brochure
  • The importance of headlines
  • The ability to maximise response
  • Understand the difference between features, benefits and matching benefits
  • Actual letters are analysed on the day and are improved upon immediately

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SalesTraining in Edinburgh at Edinburgh training venue

Our Edinburgh training venue

PTP's courses take place at the Edinburgh Training Centre in the heart of Edinburgh.

PTP's Edinburgh venue is conveniently located just off the Royal Mile, only a few minutes away from Edinburgh Waverley train. It has free wi-fi and unlimited refreshments throughout the day. The lunch buffet which is included in all full day PTP courses is excellent.

Address

Edinburgh
Edinburgh Training and Conference Venue
16 St. Mary's Street 

Edinburgh 
EH1 1SU


This course is available in the following locataions:

Writing Effective Sales Letters & Promotional Materials London
Writing Effective Sales Letters & Promotional Materials Bristol
Writing Effective Sales Letters & Promotional Materials Manchester
Writing Effective Sales Letters & Promotional Materials Nottingham
Writing Effective Sales Letters & Promotional Materials Birmingham
Writing Effective Sales Letters & Promotional Materials Leeds