Finance for Marketing and Sales People course

Course Overview

The aim of this 1 day workshop style course is to equip marketing and sales people with the financial knowledge they need to fulfil their role and appreciate how their negotiations affect the financial performance of their company.

The programme is brisk and interactive and is delivered in layman's terms.

This Finance for Marketing and Sales People course is available throughout the UK.

CPD Value 5.5 Hours

Course Locations

Finance for Marketing and Sales People London
Finance for Marketing and Sales People Manchester
Finance for Marketing and Sales People Nottingham
Finance for Marketing and Sales People Birmingham
Finance for Marketing and Sales People Bristol
Finance for Marketing and Sales People Edinburgh
Finance for Marketing and Sales People Leeds

Related Courses

Here is a selection of courses that we think you might also be interested in.

Managing Budgets
Masterclass in Interpreting Financial Statements - Half Day (pm)
Finance For Non-Finance Managers
Business Friendly Finance - Half Day (am)
Interpreting Financial Statements
Winning the Budget You Need

This course qualifies for Continuous Professional Development hours. Learn more about CPD

Timetable

9.30 –9.45 Coffee & course objectives

9.45 –10.30 What information is needed:

time frame
format
accuracy

10.30 –11.15 Reading your profit and loss account

what it tells you
what it doesn’t tell you
applying ratios and measures of performance
benchmarking against your competitors

11.15 –11.30 Coffee break

11.30 –12.45 Actions to improve profitability

fundamentals of costing
knowing your break even point
understanding how costs may vary with sales
key measures of efficiency and productivity
identifying your key performance drivers
using budgets; dealing with variances

12.45 –13.30 Lunch Break

13.30 –14.30 Understanding your Balance Sheet

what it tells you –how much is invested
what it doesn’t tell you
identifying working capital
applying ratios and measures of performance

14.30 –15.30 Managing working capital

stock management
debtors and credit management
creditors and other payments

15.30 –16.15 Managing your cash resources

understanding cash flow forecasts
profit v. cash

16.15 –16.30 Action plans –what will you do now?

Testimonials

Excellent course content and delivery. Malcolm took the time to tailor the course to my needs.

Tony Howard, Indium

Excellent course, highly informative. excellent training consultant who gave a really enlightening overview of how finance works within business.

Christopher McIlhinney, The Mansion Group

Benefits

Understanding how costs may vary with sales
Understanding cash flow forecasts
How to apply ratios and measures of performance
It will make people aware of the financial benefits of their decision making
Give people confidence when negotiating financial aspects of transactions with customers; even the customers finance staff !