Finance for Marketing and Sales People

1 Day
Edinburgh 18th Dec 2023
12th Dec 2023
5.5 hours

Course Overview

The aim of this 1 day workshop style course is to equip marketing and sales people with the financial knowledge they need to fulfil their role and appreciate how their negotiations affect the financial performance of their company.

The programme is brisk and interactive and is delivered in layman's terms.

This Finance for Marketing and Sales People course is available throughout the UK.

CPD Value 5.5 Hours

Course Locations

Finance for Marketing and Sales People London
Finance for Marketing and Sales People Manchester
Finance for Marketing and Sales People Nottingham
Finance for Marketing and Sales People Birmingham
Finance for Marketing and Sales People Bristol
Finance for Marketing and Sales People Edinburgh
Finance for Marketing and Sales People Leeds

This course qualifies for Continuous Professional Development hours. Learn more about CPD

Timetable

9.30 –9.45    Coffee & course objectives

9.45 –10.30    What information is needed:

  • time frame
  • format
  • accuracy

10.30 –11.15    Reading your profit and loss account

  • what it tells you
  • what it doesn’t tell you
  • applying ratios and measures of performance
  • benchmarking against your competitors

11.15 –11.30    Coffee break


11.30 –12.45    Actions to improve profitability

  • fundamentals of costing
  • knowing your break even point
  • understanding how costs may vary with sales
  • key measures of efficiency and productivity
  • identifying your key performance drivers
  • using budgets; dealing with variances

12.45 –13.30    Lunch Break

13.30 –14.30    Understanding your Balance Sheet

  • what it tells you –how much is invested
  • what it doesn’t tell you
  • identifying working capital
  • applying ratios and measures of performance

14.30 –15.30    Managing working capital

  • stock management
  • debtors and credit management
  • creditors and other payments

 

15.30 –16.15    Managing your cash resources

  • understanding cash flow forecasts
  • profit v. cash

16.15 –16.30    Action plans –what will you do now?

Testimonials

Excellent course content and delivery.Malcolm took the time to tailor the course to my needs.

Tony Howard, Indium

Excellent course, highly informative. excellent training consultant who gave a really enlightening overview of how finance works within business.

Christopher McIlhinney, The Mansion Group

Benefits

  • Understanding how costs may vary with sales
  • Understanding cash flow forecasts
  • How to apply ratios and measures of performance
  • It will make people aware of the financial benefits of their decision making
  • Give people confidence when negotiating financial aspects of transactions with customers; even the customers finance staff !
In-Person Training
Live Virtual Training
Book your place on one of our scheduled courses...
18th Dec 2023
Edinburgh
£480.00
Places
16th Jan 2024
Birmingham
£480.00
Places
29th Jan 2024
Edinburgh
£480.00
Places
20th Feb 2024
London
£480.00
Places
23rd Feb 2024
Edinburgh
£480.00
Places
29th Feb 2024
Bristol (Clifton)
£480.00
Places
12th Mar 2024
Nottingham
£480.00
Places
21st Mar 2024
Edinburgh
£480.00
Places
24th Apr 2024
Edinburgh
£480.00
Places
25th Apr 2024
Manchester
£480.00
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View 16 more available dates
15th May 2024
Edinburgh
£480.00
Places
29th May 2024
Leeds
£480.00
Places
17th Jun 2024
Edinburgh
£480.00
Places
26th Jun 2024
Birmingham
£480.00
Places
17th Jul 2024
Edinburgh
£480.00
Places
18th Jul 2024
Bristol (Clifton)
£480.00
Places
23rd Aug 2024
London
£480.00
Places
5th Sep 2024
Nottingham
£480.00
Places
25th Sep 2024
Manchester
£480.00
Places
27th Sep 2024
Edinburgh
£480.00
Places
16th Oct 2024
Edinburgh
£480.00
Places
24th Oct 2024
London
£480.00
Places
4th Nov 2024
Leeds
£480.00
Places
13th Nov 2024
Edinburgh
£480.00
Places
3rd Dec 2024
London
£480.00
Places
16th Dec 2024
Edinburgh
£480.00
Places
...or create a training session that suits you using one of the options below.
Inhouse Training
1-5 delegates £1,200.00
6-10 delegates £1,650.00
Each additional £100.00
1-2-1 Training
Per session£600.00
U-Choose Training
Per delegate£480.00
Please choose a training location
Places
Book your place on one of our online courses...
12th Dec 2023
Full Day
£280.00
Places
25th Jan 2024
Full Day
£280.00
Places
23rd Feb 2024
Full Day
£280.00
Places
25th Mar 2024
Full Day
£280.00
Places
24th Apr 2024
Full Day
£280.00
Places
23rd May 2024
Full Day
£280.00
Places
24th Jun 2024
Full Day
£280.00
Places
24th Jul 2024
Full Day
£280.00
Places
22nd Aug 2024
Full Day
£280.00
Places
24th Sep 2024
Full Day
£280.00
Places
View 3 more available dates
24th Oct 2024
Full Day
£280.00
Places
25th Nov 2024
Full Day
£280.00
Places
10th Dec 2024
Full Day
£280.00
Places
...or create a training session that suits you using one of the options below.
Private Virtual Training
1-2 delegates £580.00
Each additional £80.00
1-2-1 Virtual Training
Per session£550.00
U-Choose Virtual Training
Per delegate£280.00
Places