High-Impact Business Writing

Course Overview

Create effective written communication which works for internal & external stakeholders professionally.

High-Impact Business Writing which is purposeful, evidence based and audience centric. Communication which is clearly understood first time by your audience without any confusion.

The course will teach you how to structure your written communication in a clear concise manner and provide you with proven templates which work.

Covering emails, team updates, internal updates, reports & Board updates. It will teach you how to make each one impactful & relevant to the intended reader in the shortest possible time.

What do we want our readers to think, feel, do or know as a result of communication. Templates covering each of these scenarios are key takeaways from the day.

How can we best influence our readers and when necessary, guide them to make critical decisions using key language & techniques? The final template provides a scoring matrix against which all written communication can be assessed.

- Purpose & Audience

- Structure & Flow

- Clarity & Conciseness

- Content & Support

- Tone & Professionalism

- Grammar & Formatting

Related Courses

Here is a selection of courses that we think you might also be interested in.

Write to the Top! - Professional Report Writing
How to Write Winning Tenders
Professional Writing Skills

This course qualifies for Continuous Professional Development hours. Learn more about CPD

Timetable

9.30 – 9.45 Welcome/ Brief introductions/Course objectives.

9.45 – 10.00am What is Strategic Communication?

10.00am – 11.15am How to tailor the message to the audience

Key features of different communication channels

11.15am – 11.30am Coffee Break

11.30am – 12.45pm How to Inform/Influence/Escalate/Recommend (template)

Campaign for Plain English

12.45pm – 1.30pm Lunch

1.30pm – 2.30pm Influencing techniques (template)

Decision ready top box (template

The Recommendation Spine (template)

2.30pm – 3.00pm Structured Scoring Matrix (template)

3.00pm – 3.10pm Afternoon Break

3.10pm – 3.55pm Practical application

3.55pm – 4.30pm Individual Action plan & close

Benefits

• Identify the purpose of a communication & align content accordingly.

• Structure written communication for clarity, conciseness & decision-readiness.

• Write persuasive summaries & recommendations that support leadership decision making.

• Apply a consistent professional tone of voice that reflects organisational expectations.

• Tailor the tone detail & messaging to different audiences

• Understand and be able to apply templates within your job role.

• Develop own individual plan of action for future strategic communication within the workplace.