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Improve your closing skills, starting with these 3 tips

Being a good closer can make a sales career. If you can master the skills and instincts that combine to get great results then you will find yourself on a fast track to success. Not every sale is predictable and there is no method to guarantee perfect results every time. However, there are some simple ways to improve your closing skills, starting with these 3 tips.

Create a sense of urgency

People are always prompted to action if they believe that something is on offer that could be gone imminently. That’s why creating a sense of urgency is such an effective way to improve your closing skills. If you’re faced with someone who is open to buying but, for some reason, just not taking the final steps to making it happen then employing this technique can help to get them over the line. The key is to offer something that they might want – a benefit, a discount or a free promotion – and use this to help convert a prospect into a sale.

Remind the customer of what is on offer

This is often called summarising and provides an opportunity to remind the person you’re speaking to of what a great choice this is for them. This could be something as simple as reiterating the deal that has been agreed with a focus on the value that they’re getting and the benefits to the customer of going ahead. It’s a good idea to try to keep the tone conversational so that what you’re saying doesn’t feel too much like a sales pitch, as this can be off-putting for some customers who prefer a subtler style of close. The key throughout the closing process will be to have identified what the needs of this particular customer are and then to use this summary to reinforce why the products or services that you’re selling provide a solution to those needs.

Ask a question

Sometimes, closing with statements can end badly if the customer simply shuts the conversation down. For other prospects a statement will feel too forceful and also be off-putting. Part of improving closing skills is working out what kind of person you’re talking to and whether they are more likely to appreciate an alternative.

The alternative here is to ask a question, such as “Do you think this product will provide a solution to the problem we’ve talked about?” If the answer is yes then you have a commitment in your hands. However, if the answer is no this is an opportunity to find out why – as opposed to simply letting the customer go. Discovering the prospect’s hesitations can be very useful at this stage, as they can potentially be discussed and overcome. A question also leaves the door open to further selling.

Our Advanced Closing Skills course is designed to help you refine this essential skill set. Through role-play and questionnaires we analyse your closing technique and highlight areas for improvement. Get in touch with PTP today to find out more.

In-House Training with PTP

PTP stands for Practical Training for Professionals and our aim is to make our training as practical as possible so delegates can return to the workplace with skills they can implement immediately. PTP now delivers training to over 40% of the FTSE 100.

What you get for your money

What is 1-to-1 training?

1-to-1 training can be based on any of the 100 plus courses that PTP provides, it includes an initial telephone conference of up to 1 hour, a 1/2 day (3.5 hours) on-site one to one training session at your premises with one of PTP's expert trainers and then a further telephone conference call of up to an hour within 2 weeks of the on-site visit.

You have the option of a line manager being involved in both telephone conferences, the second telephone conference which can be for feedback and action planning is generally scheduled during the on-site visit.

Who does 1-to-1 training suit?

Individuals taking on a new challenge or responsibilities. Professionals who want a trusted "sounding board" and thinking partner. Executives or managers who want to enhance their leadership effectiveness to achieve organizational and career success. Executives and professionals wanting to compete successfully but still retain balance in their life. Individuals who want to understand their blind spots so that they don't stand in their own way on their path to success. Executives and Professionals who want to improve their interpersonal skills so as to be more effective with bosses, peers, subordinates, or people in general. How much does 1-to-1 training cost?

A 1-to-1 training session costs from as little as £400 + VAT and will include an initial telephone conference of up to 1 hour, a 1/2 day (3.5 hours) on-site training at your premises and then a further telephone conference call of up to an hour within 2 weeks of the on-site visit.

What is U-Choose?

Choose from any of the 150 plus courses that PTP provides, and choose from 1 of our 50 plus UK wide training venues. You must book for 2 or more delegates and at least 4 weeks in advance, but that’s it, the course you want where you want it. The reason we ask for a minimum of 4 weeks notice is to enable us to market the course you have scheduled to other companies and organisations. However, if we fail to sell any additional places we guarantee to run the course just for you.

How much does U-Choose Training cost?

U-choose costs the same as our normal open courses i.e. the normal delegate rate. This includes lunch and refreshments throughout the day, framed certification and comprehensive training notes. A U-Choose booking can only be confirmed once we receive payment which can be made via credit/debit card, BACS or cheque. Payment is due at least 4 weeks before the date you request. Please note to be eligible for U-Choose you must book a minimum of 2 delegates on the same course & date.