The Secrets of Low Cost Advertising

1 Day
London 12th Jun 2024
5th Jun 2024
5.5 hours

Course Overview

This advertising and promotion course analyses cold calling, mail-shots, telephone prospecting, advertising, packaging and many more promotional ideas. Delegates discover the world of semiotic (the study of signs) deconstruction. Analysing promotional materials to look at deeper/hidden messages that pictures, words, sounds and music convey. Once we know how to semiotically deconstruct other advertisements, we can build our own campaigns far more effectively.

This The Secrets of Low Cost Advertising course is available throughout the UK.

CPD Value 5.5 Hours

Course Locations

The Secrets of Low Cost Advertising London
The Secrets of Low Cost Advertising Manchester
The Secrets of Low Cost Advertising Nottingham
The Secrets of Low Cost Advertising Birmingham
The Secrets of Low Cost Advertising Bristol
The Secrets of Low Cost Advertising Edinburgh
The Secrets of Low Cost Advertising Leeds

This course qualifies for Continuous Professional Development hours. Learn more about CPD

Timetable

09:30 - 09:45 Coffee & Course Objectives

09:45- 10:15 Identifying Your Market (Delegates encouraged to break down their market place into smaller parts and to look for areas they have not considered.)

10:15 - 10:45 How To Promote Your Products/Services (Cold calling, Mailshots, Telephone Prospecting, Advertising, Packaging and many more promotional ideas are analysed)

10:45 - 11:30 Lecture On Semiotics In Relation To Advertising And Logos (How the study of signs can help business people use the right words, colours, pictures, music etc when advertising.)

11:30 - 12:15 Participants To Semiotically Deconstruct Advertisements (Using the top adverts from the biggest companies delegates learn how they are put together by semiotically deconstructing them.)

12:15 - 13:00 The Importance of Headlines (A look at all the categories of headlines, how they work and which ones the delegates should use.)

13:00 - 14:00 Lunch

14:00 - 15:00 Private Tutorials To Discuss Each Delegates Advertising Ideas (Waiting Participants Set Assignment)

15:00 - 16:30 Reading Of Assignments

16:30 - 16:45 Summary & Action Plans Agreed

Benefits

  • The ability to design and produce effective advertising on a small budget
  • The ability to be objective when looking at adverts
  • Understand why top companies design the adverts they do
  • Understand the importance of headlines
  • Analyse all types of promotion through the study of semiotics
  • Discuss and develop individual/company advertising and promotional ideas
In-Person Training
Live Virtual Training
Book your place on one of our scheduled courses...
12th Jun 2024
London
£430.00
Places
10th Jul 2024
Bristol (Clifton)
£430.00
Places
26th Jul 2024
Nottingham
£430.00
Places
20th Aug 2024
Manchester
£430.00
Places
16th Sep 2024
London
£430.00
Places
24th Sep 2024
Leeds
£430.00
Places
9th Oct 2024
Birmingham
£430.00
Places
6th Nov 2024
Edinburgh
£430.00
Places
28th Nov 2024
London
£430.00
Places
...or create a training session that suits you using one of the options below.
Inhouse Training
1-5 delegates £1,100.00
6-10 delegates £1,500.00
Each additional £100.00
1-2-1 Executive Coaching
½ day on-site£750.00
1 day on-site£1,250.00
U-Choose Training
Per delegate£430.00
Please choose a training location
Duration
Places
Book your place on one of our online courses...
5th Jun 2024
Full Day
£280.00
Places
5th Jul 2024
Full Day
£280.00
Places
5th Aug 2024
Full Day
£280.00
Places
29th Aug 2024
Full Day
£280.00
Places
2nd Oct 2024
Full Day
£280.00
Places
1st Nov 2024
Full Day
£280.00
Places
2nd Dec 2024
Full Day
£280.00
Places
...or create a training session that suits you using one of the options below.
Private Virtual Training
1-2 delegates £580.00
Each additional £80.00
1-2-1 Virtual Executive Coaching
½ day 1-2-1 virtually£600.00
1 day 1-2-1 virtually£950.00
U-Choose Virtual Training
Per delegate£280.00
Places
Duration