The Secrets of Low Cost Advertising

1 Day
Edinburgh 21st May 2021
3rd Jun 2021
5.5 hours

Course Overview

This advertising and promotion course analyses cold calling, mail-shots, telephone prospecting, advertising, packaging and many more promotional ideas. Delegates discover the world of semiotic (the study of signs) deconstruction. Analysing promotional materials to look at deeper/hidden messages that pictures, words, sounds and music convey. Once we know how to semiotically deconstruct other advertisements, we can build our own campaigns far more effectively.

This The Secrets of Low Cost Advertising course is available throughout the UK.

CPD Value 5.5 Hours

Course Locations

The Secrets of Low Cost Advertising London
The Secrets of Low Cost Advertising Manchester
The Secrets of Low Cost Advertising Nottingham
The Secrets of Low Cost Advertising Birmingham
The Secrets of Low Cost Advertising Bristol
The Secrets of Low Cost Advertising Edinburgh
The Secrets of Low Cost Advertising Leeds

This course is worth 5.5 Continuous Professional Development hours.Learn more about CPD

Timetable

09:30 - 09:45 Coffee & Course Objectives

09:45- 10:15 Identifying Your Market (Delegates encouraged to break down their market place into smaller parts and to look for areas they have not considered.)

10:15 - 10:45 How To Promote Your Products/Services (Cold calling, Mailshots, Telephone Prospecting, Advertising, Packaging and many more promotional ideas are analysed)

10:45 - 11:30 Lecture On Semiotics In Relation To Advertising And Logos (How the study of signs can help business people use the right words, colours, pictures, music etc when advertising.)

11:30 - 12:15 Participants To Semiotically Deconstruct Advertisements (Using the top adverts from the biggest companies delegates learn how they are put together by semiotically deconstructing them.)

12:15 - 13:00 The Importance of Headlines (A look at all the categories of headlines, how they work and which ones the delegates should use.)

13:00 - 14:00 Lunch

14:00 - 15:00 Private Tutorials To Discuss Each Delegates Advertising Ideas (Waiting Participants Set Assignment)

15:00 - 16:30 Reading Of Assignments

16:30 - 16:45 Summary & Action Plans Agreed

Benefits

  • The ability to design and produce effective advertising on a small budget
  • The ability to be objective when looking at adverts
  • Understand why top companies design the adverts they do
  • Understand the importance of headlines
  • Analyse all types of promotion through the study of semiotics
  • Discuss and develop individual/company advertising and promotional ideas
Live Virtual Training
In-Person Training
Book your place on one of our online courses...
3rd Jun 2021
Full Day
£280.00
Places
1st Jul 2021
Full Day
£280.00
Places
2nd Aug 2021
Full Day
£280.00
Places
2nd Sep 2021
Full Day
£280.00
Places
1st Oct 2021
Full Day
£280.00
Places
1st Nov 2021
Full Day
£280.00
Places
1st Dec 2021
Full Day
£280.00
Places
...or create a training session that suits you using one of the options below.
Private Virtual Training
1-2 delegates £580.00
Each additional £80.00
1-2-1 Virtual Training
Per session£550.00
U-Choose Virtual Training
Per delegate£280.00
Places
Book your place on one of our scheduled courses...
21st May 2021
Edinburgh
£430.00
Places
8th Jul 2021
London
£430.00
Places
14th Jul 2021
Bristol (Clifton)
£430.00
Places
3rd Aug 2021
Nottingham
£430.00
Places
24th Aug 2021
Manchester
£430.00
Places
20th Sep 2021
London
£430.00
Places
28th Sep 2021
Leeds
£430.00
Places
13th Oct 2021
Birmingham
£430.00
Places
10th Nov 2021
Edinburgh
£430.00
Places
...or create a training session that suits you using one of the options below.
Inhouse Training
1-5 delegates £1,100.00
6-10 delegates £1,500.00
Each additional £100.00
1-2-1 Training
Per session£600.00
U-Choose Training
Per delegate£430.00
Please choose a training location
Places