The Secrets of Low Cost Advertising

09:30 - 09:45 Coffee & Course Objectives

09:45- 10:15 Identifying Your Market (Delegates encouraged to break down their market place into smaller parts and to look for areas they have not considered.)

10:15 - 10:45 How To Promote Your Products/Services (Cold calling, Mailshots, Telephone Prospecting, Advertising, Packaging and many more promotional ideas are analysed)

10:45 - 11:30 Lecture On Semiotics In Relation To Advertising And Logos (How the study of signs can help business people use the right words, colours, pictures, music etc when advertising.)

11:30 - 12:15 Participants To Semiotically Deconstruct Advertisements (Using the top adverts from the biggest companies delegates learn how they are put together by semiotically deconstructing them.)

12:15 - 13:00 The Importance of Headlines (A look at all the categories of headlines, how they work and which ones the delegates should use.)

13:00 - 14:00 Lunch

14:00 - 15:00 Private Tutorials To Discuss Each Delegates Advertising Ideas (Waiting Participants Set Assignment)

15:00 - 16:30 Reading Of Assignments

16:30 - 16:45 Summary & Action Plans Agreed

• The ability to design and produce effective advertising on a small budget
• The ability to be objective when looking at adverts
• Understand why top companies design the adverts they do
• Understand the importance of headlines
• Analyse all types of promotion through the study of semiotics
• Discuss and develop individual/company advertising and promotional ideas