Selling Skills for Exhibitions

1 Day
Edinburgh 25th Jun 2026
13th Jul 2026

Course Overview

Exhibition selling is different from normal selling and this course takes you through the process from set up to breakdown and post exhibition follow-up. It will ensure that visitors to the stand are welcomed correctly, qualified and that time is spent with the right visitors and time spent with the wrong visitors is minimised!

Course Locations

Selling Skills for Exhibitions London
Selling Skills for Exhibitions Manchester
Selling Skills for Exhibitions Nottingham
Selling Skills for Exhibitions Birmingham
Selling Skills for Exhibitions Bristol
Selling Skills for Exhibitions Edinburgh
Selling Skills for Exhibitions Leeds

Related Courses

Here is a selection of courses that we think you might also be interested in.

Customer Care
Introduction to Building Personal Resilience
Developing Major Accounts
The Art of Retail Selling

Timetable

09:30 – 10:00 Coffee & Course Objectives
10:00 – 10:30 Understanding the exhibition environment and how important the people manning the stand are
10:30 – 11:15 Setting your objectives
11:30 – 12:00 Classic dos and donts on an exhibition stand
12:00 – 12.15 The Welcome – Introducing People to the stand
12:15 – 13.00 Qualification – Using Open Questions
13.00 – 14:00 Lunch
14:00 – 14:30 Presenting your product/service
(Features, benefits and matching benefits)
14:30 – 15:00 Closing Techniques
(Dealing With Objections – 20 different closing skills)
15:00 – 16:00 Role Plays
16:00 – 16:30 How to best follow-up leads post the exhibition
(Using A Prospect System Effectively. Delegates learn how to systematically keep in touch with both customers and potential customers.)
16:30 – 16:45 Summary & Action Plans Agreed

Testimonials

Very highly recommend! Very useful and helpful training. I learned a lot of new skills and refreshed existing.

Paul Simister, Sculpt Pro Aesthetics

Benefits

  • Understanding the exhibition environment
  • The importance of the people manning the stand
  • Understanding company objectives
  • Setting personal targets
  • Classic do’s and don’ts on an exhibition stand
  • Understand the importance of body language and presentation
  • How to welcome visitors
  • How to efficiently and effectively qualify stand visitors
  • Learn 20 different closing skills
  • How to best log enquiries
  • How to best follow-up leads post the exhibition
In-Person Training
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Book your place on one of our scheduled courses...
25th Jun 2026
Edinburgh
£450.00
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Birmingham
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Nottingham
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Leeds
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6th Jul 2026
London
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10th Jul 2026
Manchester
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16th Jul 2026
Birmingham
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17th Jul 2026
Edinburgh
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23rd Jul 2026
Bristol (Clifton)
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Nottingham
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Leeds
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Manchester
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19th Aug 2026
London
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25th Aug 2026
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28th Aug 2026
Edinburgh
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13th Jul 2026
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