Storytelling Skills (2 day course)

2 Days
Edinburgh 4th Dec 2023
6th Dec 2023

Course Overview

‘In our digital world, “storytelling” has become a marketing buzzword, but many marketers, business leaders and brands have failed to grasp what it means to tell a compelling story and the power it can summon.’

Bryan Adams – Real Business 2016

 

This two-day Storytelling course has been designed to move away from spreadsheets and statistics in order to highlight the quality of our brand or, in the case of a charity, to inspire compassion and generosity.  After all, if bullet points worked, all advertising would be in bullet points.

Timetable

DAY 1 UNDERSTANDING THE ART OF PUBLIC SPEAKING

09:30 - 10:00 Coffee & Course Objectives

10:00 - 11:00 What is the objective of the speech?
By focusing on what our objective is and who our audience is, we will be better able to structure the speech for maximum impact. Part of our preparation should involve profiling our audience. Are they still in education, in industry, part of a social group, retired? This is important if we are to make our speech relevant to them.  We also need to consider how we will build the story to keep them engaged.

11:00 - 11:15 Coffee Break

11:15 - 13:00 Structure and Technique
By understanding breath control, pausing, stance and attitude we can better control both ourselves and our audience response

13:00 - 14:00 Lunch

14:00 - 15:00 Practise 1
An opportunity to start to put the theory into practise and receive feedback

15:00 - 15:15 Tea

15:15 - 16:00 Practise 2
Translating the feedback into action.

16:00 - 16:30 Discussion & Questions: Next steps Assignment Preparation - Prepare and deliver a story

DAY 2 - DEVELOPING THE ART OF STORYTELLING

09:30 - 10:15 Introduction - Review Course Objectives (Questions and Discussion)

10:15 - 10:45 Feedback from the Assignment

10:45 - 11:45 Developing the Story

11:45 - 13:00 What actions do you want the audience to take as a result?  What visuals, props etc will assist you to translate your words into a picture they will respond to?

13:00 - 14:00 Lunch Break

14:00 - 15:30 Prepare and Deliver a Story (Participants practice)

15:30 - 16:30 Feedback, Summary and Action Plans Agreed

Benefits

  • Understand how successful storytelling meets its objectives
  • Understand how business leaders such as Branson and Jobs lifted their brands through the art of storytelling
  • Enable the delegates to develop and prepare for dynamic presentations
  • Enable the delegates complete an assignment
  • Build on the learning gained from the assignment
  • Increase the knowledge and skills of delegates by reference to more advanced activities
  • Practice the delivery of a presentation
  • Widen the scope of knowledge of the structure and art of storytelling
In-Person Training
Live Virtual Training
Book your place on one of our scheduled courses...
4th Dec 2023
Edinburgh
£950.00
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18th Dec 2023
Bristol (Clifton)
£950.00
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18th Dec 2023
London
£950.00
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8th Jan 2024
Manchester
£950.00
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15th Jan 2024
Bristol (Clifton)
£950.00
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22nd Jan 2024
London
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8th Feb 2024
Birmingham
£950.00
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19th Feb 2024
Bristol (Clifton)
£950.00
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19th Feb 2024
London
£950.00
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7th Mar 2024
Edinburgh
£950.00
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18th Mar 2024
Bristol (Clifton)
£950.00
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21st Mar 2024
London
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22nd Apr 2024
London
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8th May 2024
Edinburgh
£950.00
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20th May 2024
London
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25th Jun 2024
Birmingham
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25th Jul 2024
Bristol (Clifton)
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15th Aug 2024
Nottingham
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5th Sep 2024
Manchester
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19th Sep 2024
London
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9th Oct 2024
Leeds
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11th Nov 2024
Birmingham
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2nd Dec 2024
Edinburgh
£950.00
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...or create a training session that suits you using one of the options below.
Inhouse Training
1-5 delegates £2,300.00
6-10 delegates £3,100.00
Each additional £200.00
1-2-1 Training
Per session£1,000.00
U-Choose Training
Per delegate£950.00
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Places
Book your place on one of our online courses...
6th Dec 2023
2 Day
£560.00
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15th Jan 2024
2 Day
£560.00
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7th Feb 2024
2 Day
£560.00
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13th Mar 2024
2 Day
£560.00
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2nd Apr 2024
2 Day
£560.00
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14th May 2024
2 Day
£560.00
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12th Jun 2024
2 Day
£560.00
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9th Jul 2024
2 Day
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14th Aug 2024
2 Day
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17th Sep 2024
2 Day
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14th Oct 2024
2 Day
£560.00
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4th Nov 2024
2 Day
£560.00
Places
4th Dec 2024
2 Day
£560.00
Places
...or create a training session that suits you using one of the options below.
Private Virtual Training
1-2 delegates £1,060.00
Each additional £160.00
1-2-1 Virtual Training
Per session£950.00
U-Choose Virtual Training
Per delegate£560.00
Places