Sales performance shapes how quickly opportunities turn into booked revenue. Targets rise, markets shift and buyers expect informed conversations at every stage. Many sales teams learn on the job, yet progress can stall without structured development that tackles core skills and planning. Thoughtfully designed training gives your team time away from the day job to practise new approaches and gain feedback from a specialist trainer. The team then returns with a sharper focus on results.
How do Stronger Sales Skills Increase Revenue?
Revenue growth usually comes from two main areas. You can open more of the right conversations, or you can improve how many of those conversations convert into orders at a healthy margin. Stronger sales skills influence both. Better questioning and listening uncover what matters most to the buyer and when decisions are likely. Confident closing techniques shorten delays and reduce the number of proposals that never move forward.
Well-structured learning gives salespeople space to test fresh wording without the pressure of a live client call. They can explore different ways to handle resistance and adapt to various buyer personalities in a safe setting, giving them room to refine their own approach. As salespeople take those refinements back to account work, small upgrades in meetings and calls compound into higher conversion rates and more predictable pipelines.
How is Sales Training Delivered at PTP?
PTP delivers sales development in flexible formats so organisations can match training to their budget and where their teams are based.
Typical options include:
- Scheduled public workshops in major UK cities, where individuals join delegates from other organisations
- In-house programmes for a single company, tailored to your sector and products, using relevant case studies
- U-Choose training, which lets you book several participants onto dates that work for them
- One-to-one executive coaching for focused support on key deals and presentations, as well as planned career moves
- Virtual classrooms that give remote and hybrid teams the same experience without travel
These formats cover introductory and advanced sales training courses, with dates across major UK locations such as London and Manchester, as well as other regional centres. Each event is led by a trainer who has worked in sales positions, so exercises reflect the situations your team faces each week. Public and in-house sales training courses also come with course notes and practical templates that you can reuse in team meetings and one-to-ones.
Contact us and discover which sales training courses fit your team structure and sales cycle. You can also discuss how they support your growth targets.
1. Key Selling Skills
This is a foundation course that covers the full sales cycle from prospecting through to closing. Delegates review how to position their organisation and prepare for meetings with new or existing customers. It also covers ways to build interest and how to present solutions in a structured, engaging way.
Participants work on approaches that suit their own market, so they can return with scripts and question sets ready to apply. Participants review how to handle objections without pressure and how to follow up in a way that keeps the relationship positive. For people who are new to selling or who have picked up techniques over time without formal training, this course can make other sales training courses even more effective.
2. Advanced Selling Skills (2 Day Course)
Designed for experienced salespeople who want to refresh and deepen their approach, this course takes place over two days. You compare current habits with what top performers do differently. Delegates then analyse how they structure meetings and manage their calendar. They also review how they keep track of opportunities at each stage of the sales cycle.
The course looks at advanced questioning and listening techniques, along with negotiation strategies. It also shows how to work with complex buying groups. Delegates practise how to explore motives and gain commitment at each stage, also agreeing next actions that keep progress moving. There is also time to review personal sales plans and time management, so learning links directly to daily priorities.
Established sales teams find this programme works alongside other sales training courses as a way to stretch high performers and prepare people for larger accounts or more strategic markets.
3. Advanced Closing Skills
Focusing on the part of the sales process that many people find most challenging, delegates review common closing styles and assess their own strengths. They then work on techniques that feel authentic rather than scripted. Through structured exercises and coaching, they learn how to select an approach that suits each buyer.
The programme also explores how to handle objections in a way that keeps conversations productive. Delegates work through typical scenarios, such as pricing concerns or delays caused by internal approvals. Comparisons with competitors are also explored. Salespeople refine how they respond, so they can protect margin while keeping relationships professional.
Organisations that already invest in broader sales training courses use Advanced Closing Skills to reduce the number of opportunities that stall after proposal.
4. Consultative Selling
A course aimed at people who sell higher value products or services and need to build longer term relationships with stakeholders. Instead of focusing only on features, the course develops skills that support wider business conversations. Delegates learn how to understand different priorities across a client organisation. The group then guide discussions towards outcomes that both sides can support.
The course also covers communication techniques that support advisory conversations. You practise how to ask layered questions and summarise what’s heard. Participants then position recommendations, so they line up with the client’s agenda. They examine how to move opportunities forward when decision cycles are lengthy, and how to maintain contact without unnecessary pressure.
Consultative Selling works particularly well as part of a sequence of sales training courses for account managers and business development specialists who handle complex deals.
5. Selling for Non-Sales Professionals
Selling for Non-Sales Professionals supports people who do not see themselves as salespeople but still need to win support for ideas and services, including consultants and technical specialists. Many people in these positions carry responsibility for revenue but feel uncomfortable with the sales label. This course addresses that by framing selling as a structured conversation.
Delegates discover how to prepare for meetings without overloading prospects with detail. The day also covers how to explain value without jargon and how to deal with worries about price. It then demonstrates how to follow up in a professional way.
For growing organisations, placing non-sales colleagues on this programme alongside more traditional sales training courses can unlock new streams of business and take pressure off a small core sales team.
How do You Measure Revenue Gains From Training?
Senior leaders want to see that training investment links back to measurable outcomes. Before booking any programme, it helps to decide how you will track change.
You might, for example, monitor:
- Conversion rates from opportunity to order
- Average order values in key segments
- Number of quality meetings booked each week
- Length of the sales cycle for core products
You can also gather feedback from managers and participants on how confident they feel in specific skills such as prospecting and discovery meetings, as well as their approach to closing. When you combine these indicators with sales figures, you gain a balanced view of impact. Teams that attend targeted sales training courses should be able to point to specific improvements in their pipeline and forecast quality.
How to Keep Skills Fresh After Training
Training has the greatest impact when learning continues back at work. Ahead of a course taking place, managers can agree follow-up actions with each delegate. These might include applying one technique on every client call for a week, reviewing a live opportunity with a colleague or rehearsing a presentation ahead of a key meeting. Follow-up coaching sessions with a manager or mentor keep attention on the new skills.
Organisations regularly schedule short team discussions after programmes to review what worked and what still feels challenging. The group then identifies where further support is needed. As team members share examples, they encourage one another and uncover additional ways to apply the material.
Treat development as an ongoing process rather than a single event and sales training courses become part of a wider culture of improvement. That culture supports stronger results across the sales cycle.
Take Revenue Growth Further With PTP
Sales performance improves when people have structured time to learn and practise key skills, and to plan. PTP offers public courses and in-house programmes across the UK, along with virtual classrooms. One-to-one coaching and U-Choose mean you can build a training pathway that fits your team. Each programme links practical skills with your commercial targets.
If you want to discuss which course would support your team’s revenue goals, contact us to talk through objectives and delivery methods. When you select the right mix of sales training courses and follow up with support back at work, you give your sales team the strongest possible platform for sustained growth.