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Tips for making a persuasive presentation

Effective presentation skills can help you to achieve a lot. Whether you’re looking for a promotion, to win new work or obtain financing for a business, being able to deliver a persuasive presentation can get you a long way towards where you’re looking to go. These are our top tips for ensuring that you can deliver consistently and effectively when you really need to.

  • Start strong. It’s important to get the audience’s attention from the start – one of the simplest ways to do this is often to begin with a compelling story.
  • Make sure you know who you’re speaking to. Spending some time researching your audience can ensure that your presentation is pitched just right. Do you know what the values of those in your audience are, what they care about and where their objectives sit? This kind of insight will enable you to tailor a presentation in a way that makes your audience feel like you’re speaking directly to them.
  • Keep it simple. Identify one or two objectives for your presentation and build it around that. Any more and your message might get lost and your audience simply end up feeling confused.
  • Practice and ask for feedback. Every time you practice a presentation you’ll notice something else that could be tightened up or improved. Ask others to listen to you practice and their feedback could help you to make what you say even more effective.
  • Where are the mental blocks likely to be? If you’ve researched your audience then you’ll have an idea of where there is most likely to be resistance to the content of your presentation. This is an opportunity to deal with those potential obstacles in your presentation – do this proactively and knowledgeably as opposed to being aggressive or making fun.
  • Don’t read your presentation. You’ll find it difficult to engage with your audience if you’re reading, whether that’s off cards or a screen. It’s much more effective to make sure that you can keep eye contact, whether that means memorising what you want to say or just working with short, simple prompts.
  • Avoid rushing. Especially if you’re nervous you might find yourself dashing through your presentation just keen to get to the end of it. You will ruin the impact of what you have to say in doing this – it’s much more effective to be slow and measured, to make time for pauses and to allow yourself to repeat the most important points so everyone is clear on your objectives.
  • Be ready for feedback. You might get questions after your presentation so be prepared to answer these and to be gracious if there is criticism or challenge to deal with.
  • Finish well. It’s important to go out with a bang and not a whimper so make sure you’ve prepared a strong closing statement.

A persuasive presentation is a powerful tool that can be used for any number of different goals. Whether you’re keen to get ahead in an office or looking to kick off your own enterprise, developing these skills is essential.

Find out more by booking onto our Masterclass in Preparing and Delivering Persuasive Presentations training course…

In-House Training with PTP

PTP stands for Practical Training for Professionals and our aim is to make our training as practical as possible so delegates can return to the workplace with skills they can implement immediately. PTP now delivers training to over 40% of the FTSE 100.

What you get for your money

What is 1-to-1 training?

1-to-1 training can be based on any of the 100 plus courses that PTP provides, it includes an initial telephone conference of up to 1 hour, a 1/2 day (3.5 hours) on-site one to one training session at your premises with one of PTP's expert trainers and then a further telephone conference call of up to an hour within 2 weeks of the on-site visit.

You have the option of a line manager being involved in both telephone conferences, the second telephone conference which can be for feedback and action planning is generally scheduled during the on-site visit.

Who does 1-to-1 training suit?

Individuals taking on a new challenge or responsibilities. Professionals who want a trusted "sounding board" and thinking partner. Executives or managers who want to enhance their leadership effectiveness to achieve organizational and career success. Executives and professionals wanting to compete successfully but still retain balance in their life. Individuals who want to understand their blind spots so that they don't stand in their own way on their path to success. Executives and Professionals who want to improve their interpersonal skills so as to be more effective with bosses, peers, subordinates, or people in general. How much does 1-to-1 training cost?

A 1-to-1 training session costs from as little as £400 + VAT and will include an initial telephone conference of up to 1 hour, a 1/2 day (3.5 hours) on-site training at your premises and then a further telephone conference call of up to an hour within 2 weeks of the on-site visit.

What is U-Choose?

Choose from any of the 150 plus courses that PTP provides, and choose from 1 of our 50 plus UK wide training venues. You must book for 2 or more delegates and at least 4 weeks in advance, but that’s it, the course you want where you want it. The reason we ask for a minimum of 4 weeks notice is to enable us to market the course you have scheduled to other companies and organisations. However, if we fail to sell any additional places we guarantee to run the course just for you.

How much does U-Choose Training cost?

U-choose costs the same as our normal open courses i.e. the normal delegate rate. This includes lunch and refreshments throughout the day, framed certification and comprehensive training notes. A U-Choose booking can only be confirmed once we receive payment which can be made via credit/debit card, BACS or cheque. Payment is due at least 4 weeks before the date you request. Please note to be eligible for U-Choose you must book a minimum of 2 delegates on the same course & date.