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PTP News

Archive: Aug 2020

How to be a successful pa

Posted: August 20, 2020 8:58 am
A PA plays a crucial role within a business and provides the opportunity for an incredibly satisfying career with the potential for plenty of advancement. Great PAs are highly valued within organisations and often prioritised where recruitment strategy is concerned. If you’re keen to get ahead as a PA then there are some simple ways to ensure that you make a success of this as your chosen career.

Effective communication is essential

Almost every task that is involved in being a PA will require strong communication skills. You may be dealing with people right across the organisation and need to be confident in communicating with others outside of the business at all levels. Clear communication is essential to help ensure that you’re able to do your job well, to avoid misunderstandings or anything getting lost in translation and to facilitate effectively. That could be face-to-face communication or it might be written, via email or messaging.

Organisation is key

While every business does things differently internally, having strong and adaptable organisational skills is essential for a successful PA. You must be able to effectively organise the work and life of your executive and that means managing your own time efficiently and being able to stay on top of scheduling, changes and the demands that others may be putting on their time, as well as your own.

Embrace the variety

Being a PA requires plenty of adaptability and this is one of the reasons why many people value someone who can do this role well so highly. For example, you may need to act as a travel organiser one day or event planner the next. The variety of the PA role can shift at any moment and the most effective PAs are those who are flexible enough to be able to move with this. Organisations value flexible PAs who are agile and adaptable enough to go with the flow, whether that means accommodating different hours or the changing needs of the job.

Be proactive

If you’re able to see what needs to be done in advance and anticipate potential requirements then you’ll always be a step ahead and viewed as a highly effective PA. It’s essential to make sure you’re proactive if you want to get ahead in this career – not only will this make your executive’s life easier but it will also ensure that you’re prepared for most eventualities too.

A positive attitude goes a long way

Businesses want PAs who say yes and are able to find solutions and opportunities, rather than those who are hesitant or resistant. A positive outlook and ‘can do’ attitude are highly valued in PAs today, especially if this is supported by genuine enthusiasm for the job and the business that you’re working for. Becoming a PA offers a wealth of opportunities, whether you’re looking to travel, learn or just get ahead in your career. Being proactive and adaptable, organised and a great communicator are all essential to ensuring that you make a success of the role. Find out more by booking onto our Developing Your PA Potential to Ensure Success training course…

Tips for making a persuasive presentation

Posted: August 7, 2020 8:55 am
Effective presentation skills can help you to achieve a lot. Whether you’re looking for a promotion, to win new work or obtain financing for a business, being able to deliver a persuasive presentation can get you a long way towards where you’re looking to go. These are our top tips for ensuring that you can deliver consistently and effectively when you really need to.
  • Start strong. It’s important to get the audience’s attention from the start – one of the simplest ways to do this is often to begin with a compelling story.
  • Make sure you know who you’re speaking to. Spending some time researching your audience can ensure that your presentation is pitched just right. Do you know what the values of those in your audience are, what they care about and where their objectives sit? This kind of insight will enable you to tailor a presentation in a way that makes your audience feel like you’re speaking directly to them.
  • Keep it simple. Identify one or two objectives for your presentation and build it around that. Any more and your message might get lost and your audience simply end up feeling confused.
  • Practice and ask for feedback. Every time you practice a presentation you’ll notice something else that could be tightened up or improved. Ask others to listen to you practice and their feedback could help you to make what you say even more effective.
  • Where are the mental blocks likely to be? If you’ve researched your audience then you’ll have an idea of where there is most likely to be resistance to the content of your presentation. This is an opportunity to deal with those potential obstacles in your presentation – do this proactively and knowledgeably as opposed to being aggressive or making fun.
  • Don’t read your presentation. You’ll find it difficult to engage with your audience if you’re reading, whether that’s off cards or a screen. It’s much more effective to make sure that you can keep eye contact, whether that means memorising what you want to say or just working with short, simple prompts.
  • Avoid rushing. Especially if you’re nervous you might find yourself dashing through your presentation just keen to get to the end of it. You will ruin the impact of what you have to say in doing this – it’s much more effective to be slow and measured, to make time for pauses and to allow yourself to repeat the most important points so everyone is clear on your objectives.
  • Be ready for feedback. You might get questions after your presentation so be prepared to answer these and to be gracious if there is criticism or challenge to deal with.
  • Finish well. It’s important to go out with a bang and not a whimper so make sure you’ve prepared a strong closing statement.
A persuasive presentation is a powerful tool that can be used for any number of different goals. Whether you’re keen to get ahead in an office or looking to kick off your own enterprise, developing these skills is essential. Find out more by booking onto our Masterclass in Preparing and Delivering Persuasive Presentations training course…