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How to manage a sales team

Successfully managing a sales team isn’t rocket science. However, it does require insight, experience and an understanding of what makes your people tick. These tips will help you to get more from those that you lead on a daily basis.

Clarity is key when it comes to expectations

Successful management of sales people means being up front about what you expect from them. Ensure that your team understands the lines between over performance and under performance and whether you’re looking for a consistent % of quota or will accept figures that are high one month and low the next.

Be transparently sales driven

Sales is a competitive environment and attracts people who are motivated to succeed. Key to successful management is being open about targets and rewards and drawing a clear line between productivity and results (as opposed to just activity). Be transparent about the sales metrics you’re focused on so that everyone is on the same page.

Focus on high, yet achievable, goals

If your team achieves 65% of a stretch goal they will be doing more than if they’re achieving 100% of a mediocre goal.

Make ongoing training and development a priority

A robust training infrastructure will support the positive development of everyone in the team. Depending on your business this may include modules that focus on product knowledge and understanding, communication, leads and prospecting and competitive intelligence.

Get your team comfortable when it comes to taking feedback

Not everyone finds it easy to accept feedback about their performance. If you’re interviewing people to join your team you can role play a situation and see how they respond to receiving feedback. For an established team introduce regular constructive feedback sessions so it’s a habit everyone gets used to going through and learning from.

Don’t forget to incentivise

This could be a system of rewards and bonuses – or it could be something as simple as public recognition of achievement. In a sales environment, displaying tables and live feeds of sales closed and each person’s totals can be very motivational.

See your team as individuals

You’ll need to identify the needs and motivations of each member of your team to understand how to manage them effectively. For some that could be more ambitious targets, for others it may be protecting them from office politics so they can go on and do a great job.

Allocate the right people to the right tasks

For example, the most expensive team members are usually best allocated to tasks that are low volume but high value, such as building partnerships and relationships. Lower value team members can focus on converting prospects to leads.

Return to transparency at every opportunity

The more transparently a business is run the more information the sales team will have to work with. With this approach, everyone understands what is expected of them, what the goals are as well as how the business’ culture, processes and policies are defined.

Effective management of a sales team can make all the difference to how successful it is overall. It’s a key skill that can improve your team’s career prospects, as well as your own.

In-House Training with PTP

PTP stands for Practical Training for Professionals and our aim is to make our training as practical as possible so delegates can return to the workplace with skills they can implement immediately. PTP now delivers training to over 40% of the FTSE 100.

What you get for your money

What is 1-to-1 training?

1-to-1 training can be based on any of the 100 plus courses that PTP provides, it includes an initial telephone conference of up to 1 hour, a 1/2 day (3.5 hours) on-site one to one training session at your premises with one of PTP's expert trainers and then a further telephone conference call of up to an hour within 2 weeks of the on-site visit.

You have the option of a line manager being involved in both telephone conferences, the second telephone conference which can be for feedback and action planning is generally scheduled during the on-site visit.

Who does 1-to-1 training suit?

Individuals taking on a new challenge or responsibilities. Professionals who want a trusted "sounding board" and thinking partner. Executives or managers who want to enhance their leadership effectiveness to achieve organizational and career success. Executives and professionals wanting to compete successfully but still retain balance in their life. Individuals who want to understand their blind spots so that they don't stand in their own way on their path to success. Executives and Professionals who want to improve their interpersonal skills so as to be more effective with bosses, peers, subordinates, or people in general. How much does 1-to-1 training cost?

A 1-to-1 training session costs from as little as £400 + VAT and will include an initial telephone conference of up to 1 hour, a 1/2 day (3.5 hours) on-site training at your premises and then a further telephone conference call of up to an hour within 2 weeks of the on-site visit.

What is U-Choose?

Choose from any of the 150 plus courses that PTP provides, and choose from 1 of our 50 plus UK wide training venues. You must book for 2 or more delegates and at least 4 weeks in advance, but that’s it, the course you want where you want it. The reason we ask for a minimum of 4 weeks notice is to enable us to market the course you have scheduled to other companies and organisations. However, if we fail to sell any additional places we guarantee to run the course just for you.

How much does U-Choose Training cost?

U-choose costs the same as our normal open courses i.e. the normal delegate rate. This includes lunch and refreshments throughout the day, framed certification and comprehensive training notes. A U-Choose booking can only be confirmed once we receive payment which can be made via credit/debit card, BACS or cheque. Payment is due at least 4 weeks before the date you request. Please note to be eligible for U-Choose you must book a minimum of 2 delegates on the same course & date.