Archive: May 2019
Top tips for phone sales
Posted: May 30, 2019 2:03 pmBeing able to successfully win business over the phone is an incredibly useful skill to have. Not only does it open the door to many opportunities but it’s a unique ability, as many people find it difficult to do. However, once you’ve got the hang of making phone sales you’ll never look back. Here are some tips on how to develop this essential skill for yourself.
Create the right mindsetNo one is saying cold calling is easy but it’s possible to be successful if you’re in the right state of mind. Prepare yourself to make sales calls, create a script, pick a moment when you’re feeling good about it and start to get into a routine so that every call begins to feel easier.
Focus on one thing at a timeIt’s a lot easier to be successful at phone sales if you’re just focused on one goal. That could be to make a sale, upsell a product or gather information.
Practice by listening to yourselfIf you record yourself on early calls you’ll be able to assess for yourself where improvements might be made.
Get the right toneAlthough professionalism is key, sometimes this manifests as an overly formal approach that is difficult to engage with. If you can find a tone that is effective but friendly then you’ll see your results improve significantly.
Hope for the best, prepare for the worstIt’s likely that not every call will be easy – many customers and clients don’t like cold calls. So, it’s often better to approach the calls expecting obstacles and resistance. That way, if you don’t experience either, it will be a pleasant surprise but if you do you’ll be well prepared.
Keep it conversationalThe fastest way to lose the attention of the person you’re talking to is to sound like you’re talking to them from a pre-prepared script. Some people even find this insulting and may be especially unimpressed at such a perceived lack of effort. So, as much as you can, ensure your call sounds like a conversation not a sales pitch.
Keep your attention on what you’re doingIf you start multitasking at the same time, whether that’s tidying your workspace or working on other documents, it’s likely a prospect will be able to hear either what you’re doing or pick up on your lack of interest and they will soon switch off.
Ask lots of questionsThe biggest mistake many people make with phone sales is to only talk at the person on the other end of the phone. Make sure you ask questions – to uncover any hesitation or obstacles to purchase and to find out more about the customer.
Don’t push too hardMost customers won’t be convinced by this they will simply hang up.
Be conciseWork out how to deliver your information in the shortest time possible so that you’re not unnecessarily taking up people’s day.
Don’t give upRejection and refusal are all part of the process – you’ve only failed if you stop trying. Learning to master the art of phone sales is a great skill to have. Our Winning More Business on the Telephone course is perfectly designed for those who want to improve at phone selling.
Top 6 sales negotiation tips you need to know
Posted: May 16, 2019 12:50 pmGreat sales negotiation requires a combination of skill and confidence. You don’t need to have years of experience to excel at negotiating and you don’t have to be an expert to do well. Instead, it’s all about understanding the person you’re negotiating with, as well as the process itself. These key tips can help anyone start to get a feel for how to negotiate sales successfully.
1. Be clear about what it is that is being negotiatedAs a salesperson, the first step towards succeeding in negotiation is to ensure that you have a sound understanding of exactly what is on the table. Often, this means starting with the selling process itself, as this will allow you to identify exactly what it is the other person is looking for – and what they are not interested in. If you have clarity on what is being negotiated then you won’t waste time or energy pursuing the wrong things.
2. Find out first where the other person standsAgain, this is where starting with the selling process and then moving on to the negotiation stage can come in very useful. If you are able to find out what the other person’s opening position is in terms of what is being negotiated then you can tailor your negotiations accordingly. This means identifying expectations with respect to cost or conditions, as well as what the other person is going to be willing to accept.
3. Establish trustYou don’t have to trust each other completely but a base level of credibility and trust will usually result in a much more fruitful negotiation process. The main reason for this is that it removes the need for tactics. If there is a degree of trust and both parties understand that a mutually beneficial conclusion can be achieved then negotiation tactics don’t have to complicate the issue.
4. Read the signsHuman beings give away a lot with our bodies in a negotiation situation so it’s worth being observant. For example, if someone is making demands but unable to look you in the eye while doing so it’s likely that they don’t feel confident in the demands they are making and aren’t going to insist on them. Body language can be a useful tool during a sales negotiation, especially what people do with their eyes and whether they are able to meet your gaze.
5. Don’t expect to achieve your goal with just one negotiationEven if it takes multiple attempts to get to the desired result you will still have ended up there. Most negotiations are part of a process of multiple stages so it’s a good idea to view one negotiation as a prelude to the next one. Use each one to build on what was achieved last time and don’t be downhearted if you don’t get results first time.
6. Only put something in writing when the negotiation comes to an endIf there is any chance that you may want to change what you’re agreeing at a later date then steer clear of writing it down. Sales negotiation is no secret – it’s just a simple combination of skills and confidence. Our Sales Negotiation Skills course provides the opportunity to start building that confidence and acquiring those essential tools that will make the process easier and more productive.
Our guide to creating a powerful sales presentation
Posted: May 9, 2019 12:48 pm
Make what you’re selling relevantIf it’s a product, bring a sample or a prototype and allow a prospect to handle it and start to understand how, and why, they need it. If you’re selling a service then focus on the benefits for the prospect, as opposed to the generic features of what you’re offering. It’s important to ensure that you clearly communicate what the benefits of using your product are, as compared to that of a competitor.
Tailor your presentation to the prospectOne of the biggest mistakes most people make when it comes to sales presentations is opting for the same generic formula every time. This approach will not only undermine the credibility of your business but is also likely to bore your prospect. Make sure that the way you present your product or service, the benefits you highlight – even what you wear to the presentation – is tailored to the needs, goals, culture and values of the prospect you’re looking to win over. Research the business beforehand, add their logo to your slides and make sure what you’re saying relates to their specific situation if you want to make a powerful impact.
Be concise and informativeIf your sales presentation is too long, or too full of waffle, there is a danger that anyone listening will simply switch off. All you really need to do during the sales presentation is outline the product or service and then specifically identify how it will meet the needs of the prospect. Ask for feedback and questions – or potential reservations – so that you can address these on the spot. Don’t argue and avoid allowing the discussion to get off topic.
Be creative and engagingThere is nothing wrong with bringing an element of shock or performance into your sales presentation as long as it fits with what you’re saying and selling. Practice the pitch and listen to the way you speak when you’re presenting – are you animated and enthusiastic or do you sound bored and uninterested? Use plenty of demonstration to engage your audience, whether that is bringing a whiteboard for facts and figures or adding visuals or video into the mix.
Believe yourselfIf you believe in the product or service then you will be much more convincing during a sales presentation. Think about how you can display this to the prospect – for example, using your body language and your voice. Enthusiasm can be infectious and that tends to be very effective in a sales context. These are just a few of the ways in which you can create a powerful sales presentation. Our Successful Sales Presentations course is designed to help you hone your skills to be more effective at sales presentations and start generating the results that you want.
Our top tips for non-sales professionals
Posted: May 2, 2019 9:30 amThe need to sell isn’t always limited to those who work purely in sales. Professionals from many different sectors and roles often find that this is a necessary part of the job. If you don’t have a lot of sales experience, entering the selling arena can be intimidating. However, the reality is that non-sales professionals often make the best sales people – all you need is a few tips on how to get started.