Whether you employ an advertising agency or do it yourself, this workshop will enable you to focus on the critical factors which determine advertising success.
As competitive pressure increases the demands on marketing budgets it is essential that any advertising you run ‘hits the spot’ and generates the level of response and financial return that you require. This workshop will help you ensure that your advertising attracts your target audience and prompts them to act!.
This Essential Advertising course is available throughout the UK.
CPD Value 5.5 Hours
- Develop and implement more effective advertising strategies and tactics
- Create an effective advertising/marketing communications brief
- Provide a high degree of focus on the essence of the customer/consumer proposition
- Critique a variety of advertising campaigns and suggest improvements
- Apply sound judgement to creative submissions and media opportunities
- Recognise and harness the power of simplicity and relevance
Benefits for the organisation
Get more response for the same budget or get the same response for less? By applying some or all of the techniques that this workshop covers, you will be able to make an informed choice.
Benefits for the individual
You will be equipped to plan and brief advertising and media agencies, understand the creative development process and ensure that excellence is achieved.By the end of the seminar you will be able to:
Our Leeds training venue
Leeds Plaza is located just a few minutes’ walk from Leeds City Centre,
within easy reach of the city’s main financial, business and commercial districts.
For exact directions for reaching the hotel, please consult Google Maps. There is no parking at Park Plaza Leeds, however there are several car parks in the area, like at Q-Park Sovereign Square (LS1 4AG) where you can receive concessionary rates.
By Public Transport
Leeds City Train Station: 2 minute walk.
Leeds Bradford Airport: 8.9 miles. Transfer time from city centre: approximately 4 minutes
Bus transfers from city centre are available up to every 6 minutes Mondays to Fridays
Travelling by bicycle
For information on reaching the building by bicycle visit Sustrans (www.sustrans.org.uk)