Chat Support Software

For management training, sales training and customer care training 01509889632 or request call back

Filter Courses

How to improve negotiation skills for buyers

When it comes to negotiation advice this often seems to be aimed at the salesperson. But what if you’re the one looking to acquire as opposed to sell? Whether you’re a manager or an entrepreneur running your own business you are likely to have a whole range of pressures that make it important to get a great deal. So, how do you improve your negotiation skills as a buyer to ensure that you achieve a positive result?

Go in well prepared

That means finding out as much as you can about the product or service and the company or person who is selling it to you. In particular, do what you can to establish the actual value of what you’re purchasing – research online, look at competitor pricing and read information and reviews from other customers. This type of knowledge will be useful when working out where you might have leverage in negotiations – and avoiding an inflated starting price – as well as demonstrating that you’ve done your research.

Avoid timing issues

It’s well known that salespeople will often try to inject a sense of urgency into a situation with deadlines and schedules. The idea of this is to put pressure on a buyer to agree to purchase at a specific price and without further negotiation. If you want to avoid feeling this pressure don’t let yourself be rushed through the sales process, take your time. It’s also a good idea to look out for other common sales tricks, such as ‘this discount is only available today’ or the suggestion that your business might start losing money if you don’t buy within a specific time limit.

Be aware of your physical cues

It’s very easy to accidentally give things away in negotiations, for example by the facial expressions you use when certain figures are suggested. Try to keep your expressions and reactions mute during a negotiation and adopt a confident posture and gestures.

Know your limits

Before you go into the negotiation decide what your upper spending limit is going to be and then don’t move from it. Start from a lower price and, if necessary, gradually move towards that top limit but don’t allow yourself to be pushed over it.

Ask for what you want

If there’s something missing from what’s on the table that you feel should be there then ask for it. If you’ve been pushed higher and higher on the price then don’t be afraid to look for value add ons that will justify paying more for the product or service. If you don’t ask for what you want then there is no way for the salesperson to know what that is.

Walk away if you need to

The ultimate fallback for any buyer is having the ability to walk away from the deal. If you’re really just not getting what you want and the seller isn’t going to change their position then cut your losses and start researching other vendors to deal with.

Negotiating as a buyer takes a lot of skill and the ability to stand firm when necessary. It’s something that anyone can learn with the right training.

Find out more by booking onto our Negotiation Skills course

In-House Training with PTP

PTP stands for Practical Training for Professionals and our aim is to make our training as practical as possible so delegates can return to the workplace with skills they can implement immediately. PTP now delivers training to over 40% of the FTSE 100.

What you get for your money

What is 1-to-1 training?

1-to-1 training can be based on any of the 100 plus courses that PTP provides, it includes an initial telephone conference of up to 1 hour, a 1/2 day (3.5 hours) on-site one to one training session at your premises with one of PTP's expert trainers and then a further telephone conference call of up to an hour within 2 weeks of the on-site visit.

You have the option of a line manager being involved in both telephone conferences, the second telephone conference which can be for feedback and action planning is generally scheduled during the on-site visit.

Who does 1-to-1 training suit?

Individuals taking on a new challenge or responsibilities. Professionals who want a trusted "sounding board" and thinking partner. Executives or managers who want to enhance their leadership effectiveness to achieve organizational and career success. Executives and professionals wanting to compete successfully but still retain balance in their life. Individuals who want to understand their blind spots so that they don't stand in their own way on their path to success. Executives and Professionals who want to improve their interpersonal skills so as to be more effective with bosses, peers, subordinates, or people in general. How much does 1-to-1 training cost?

A 1-to-1 training session costs from as little as £400 + VAT and will include an initial telephone conference of up to 1 hour, a 1/2 day (3.5 hours) on-site training at your premises and then a further telephone conference call of up to an hour within 2 weeks of the on-site visit.

What is U-Choose?

Choose from any of the 150 plus courses that PTP provides, and choose from 1 of our 50 plus UK wide training venues. You must book for 2 or more delegates and at least 4 weeks in advance, but that’s it, the course you want where you want it. The reason we ask for a minimum of 4 weeks notice is to enable us to market the course you have scheduled to other companies and organisations. However, if we fail to sell any additional places we guarantee to run the course just for you.

How much does U-Choose Training cost?

U-choose costs the same as our normal open courses i.e. the normal delegate rate. This includes lunch and refreshments throughout the day, framed certification and comprehensive training notes. A U-Choose booking can only be confirmed once we receive payment which can be made via credit/debit card, BACS or cheque. Payment is due at least 4 weeks before the date you request. Please note to be eligible for U-Choose you must book a minimum of 2 delegates on the same course & date.