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Our top tips for non-sales professionals

The need to sell isn’t always limited to those who work purely in sales. Professionals from many different sectors and roles often find that this is a necessary part of the job. If you don’t have a lot of sales experience, entering the selling arena can be intimidating. However, the reality is that non-sales professionals often make the best sales people – all you need is a few tips on how to get started.

Set realistic targets

A little goes a long way where sales are concerned. Rather than setting yourself unrealistic targets that will cause stress and be difficult to meet, start small. Dedicating just 15 minutes a day to achieving one sale can add up to considerable numbers at the end of a week/month/year. Plus, you’ll be able to achieve more as your confidence builds.

Avoid a broad-brush approach

The reality is that 50% of the prospective leads that you have just won’t be a good fit. The key is to ask questions early on that identify those that aren’t ever going to be interested in doing business with you and then disqualify them from the process. This allows for a more targeted approach, focusing your resources on those who have the most potential.

Selling isn’t a dirty word

Every business sells – whether that’s directly selling a product to consumers or creating clever marketing to attract new clients. “Selling” has something of a bad reputation but it’s important to get past this idea if you want to be successful at it. Sales are integral to business success and the right approach will ensure that you’re always looking for opportunities that could help drive your enterprise to greater growth.

Avoid out of date sales tactics

The perception of a salesperson is often someone who just talks at people, who pitches, persuades but doesn’t really ask questions or listen. Most people are keen to buy and are always looking for new opportunities but don’t enjoy being sold to. So, if you want to be more effective where sales are concerned, steer clear of these out of date sales tactics. Instead, focus on building a relationship that is mutually beneficial for everyone involved.

Be personable but professional

It’s important to establish some kind of a rapport when you’re in the process of selling. However, this alone won’t pave the way for success. It’s not just about getting on with someone but also understanding their needs and challenges, and working towards ensuring that prospective clients or customers know these are understood.

Switch from a hard sell to stories

Case studies, illustrations and storytelling will go a long way to illustrating for a client how what you are offering could help them overcome issues or obstacles and lead the way to positive change. Storytelling is engaging and inspiring – as compared to a hard sell, which can feel generic and often has the impact of simply making people switch off.

Non-sales professionals often make the best sales people – if you want to start making the journey into better selling our Selling for Non-Sales Professionals course is a great place to start.

In-House Training with PTP

PTP stands for Practical Training for Professionals and our aim is to make our training as practical as possible so delegates can return to the workplace with skills they can implement immediately. PTP now delivers training to over 40% of the FTSE 100.

What you get for your money

What is 1-to-1 training?

1-to-1 training can be based on any of the 100 plus courses that PTP provides, it includes an initial telephone conference of up to 1 hour, a 1/2 day (3.5 hours) on-site one to one training session at your premises with one of PTP's expert trainers and then a further telephone conference call of up to an hour within 2 weeks of the on-site visit.

You have the option of a line manager being involved in both telephone conferences, the second telephone conference which can be for feedback and action planning is generally scheduled during the on-site visit.

Who does 1-to-1 training suit?

Individuals taking on a new challenge or responsibilities. Professionals who want a trusted "sounding board" and thinking partner. Executives or managers who want to enhance their leadership effectiveness to achieve organizational and career success. Executives and professionals wanting to compete successfully but still retain balance in their life. Individuals who want to understand their blind spots so that they don't stand in their own way on their path to success. Executives and Professionals who want to improve their interpersonal skills so as to be more effective with bosses, peers, subordinates, or people in general. How much does 1-to-1 training cost?

A 1-to-1 training session costs from as little as £400 + VAT and will include an initial telephone conference of up to 1 hour, a 1/2 day (3.5 hours) on-site training at your premises and then a further telephone conference call of up to an hour within 2 weeks of the on-site visit.

What is U-Choose?

Choose from any of the 150 plus courses that PTP provides, and choose from 1 of our 50 plus UK wide training venues. You must book for 2 or more delegates and at least 4 weeks in advance, but that’s it, the course you want where you want it. The reason we ask for a minimum of 4 weeks notice is to enable us to market the course you have scheduled to other companies and organisations. However, if we fail to sell any additional places we guarantee to run the course just for you.

How much does U-Choose Training cost?

U-choose costs the same as our normal open courses i.e. the normal delegate rate. This includes lunch and refreshments throughout the day, framed certification and comprehensive training notes. A U-Choose booking can only be confirmed once we receive payment which can be made via credit/debit card, BACS or cheque. Payment is due at least 4 weeks before the date you request. Please note to be eligible for U-Choose you must book a minimum of 2 delegates on the same course & date.