Chat Support Software

For management training, sales training and customer care training 01509889632 or request call back

Filter Courses

Top tips for closing more sales

What does it take to be a great closer? If sales are key to your career then improving your numbers is important progress to make. However, there is an art to closing more sales and it’s often much more subtle than many people think.

Don’t get too hung up on closing

That’s right, if you want to close more sales you need to stop focusing on the closing. Instead, look at this as a process of encouraging the customer to take a series of steps, overcoming their objections and helping them to move towards an end goal. If all you’re doing each time is helping them to take another pace forward, the pressure is off and it’s easier to perform.

Be ready to make your product relevant

You may know all the benefits of your product and the USP of your brand but the secret to being successful at sales is to make what you’re selling relevant. Ensure you’re able to show the features and functions that are the most relevant to customers if you want to get them to engage.

Put the customer first

Your motivation might be to sell because you need the sale but it’s the customer’s interests you need to focus on if you want to close more sales. Think about why the sale should be important to the customer, as opposed to you, to achieve that essential perspective shift.

Make sure you know your customer

You’ll struggle to make your product relevant or to understand what the customer’s needs are if you don’t know anything about the customer. There are many different ways that you can research your customer today, from reading press releases and browsing a company website to going on LinkedIn to look for information and updates.

Avoid the sledgehammer approach with your competitors

It’s often a good idea to ask the customer whether they are speaking to a rival business. However, it’s important to avoid trashing that company’s product or reputation. Say something positive about the rival and then don’t mention them directly again. Instead, subtly work into the conversation the ways in which your product or service is the better choice.

Be a valuable resource

As soon as you become a valuable resource to your customers then you go beyond a straightforward selling relationship. This is what helps to build trust, especially if you’re able to use your knowledge, insight or connections to make the customer’s life easier.

Ensure you’re well connected

The reality of closing a sale with a larger organisation may be that you’re dealing with multiple approvals at different levels throughout the business. Where you know that there is more than one decision maker involved try to make connections at various different levels so that you can have more influence over the eventual outcome.

Closing more sales is often much more about understanding and supporting the customer than driving them towards your own goals. Our Closing The Sale & Dealing With Objections course is designed to analyse the way that you currently handle the process and identify opportunities for improvement.

In-House Training with PTP

PTP stands for Practical Training for Professionals and our aim is to make our training as practical as possible so delegates can return to the workplace with skills they can implement immediately. PTP now delivers training to over 40% of the FTSE 100.

What you get for your money

What is 1-to-1 training?

1-to-1 training can be based on any of the 100 plus courses that PTP provides, it includes an initial telephone conference of up to 1 hour, a 1/2 day (3.5 hours) on-site one to one training session at your premises with one of PTP's expert trainers and then a further telephone conference call of up to an hour within 2 weeks of the on-site visit.

You have the option of a line manager being involved in both telephone conferences, the second telephone conference which can be for feedback and action planning is generally scheduled during the on-site visit.

Who does 1-to-1 training suit?

Individuals taking on a new challenge or responsibilities. Professionals who want a trusted "sounding board" and thinking partner. Executives or managers who want to enhance their leadership effectiveness to achieve organizational and career success. Executives and professionals wanting to compete successfully but still retain balance in their life. Individuals who want to understand their blind spots so that they don't stand in their own way on their path to success. Executives and Professionals who want to improve their interpersonal skills so as to be more effective with bosses, peers, subordinates, or people in general. How much does 1-to-1 training cost?

A 1-to-1 training session costs from as little as £400 + VAT and will include an initial telephone conference of up to 1 hour, a 1/2 day (3.5 hours) on-site training at your premises and then a further telephone conference call of up to an hour within 2 weeks of the on-site visit.

What is U-Choose?

Choose from any of the 150 plus courses that PTP provides, and choose from 1 of our 50 plus UK wide training venues. You must book for 2 or more delegates and at least 4 weeks in advance, but that’s it, the course you want where you want it. The reason we ask for a minimum of 4 weeks notice is to enable us to market the course you have scheduled to other companies and organisations. However, if we fail to sell any additional places we guarantee to run the course just for you.

How much does U-Choose Training cost?

U-choose costs the same as our normal open courses i.e. the normal delegate rate. This includes lunch and refreshments throughout the day, framed certification and comprehensive training notes. A U-Choose booking can only be confirmed once we receive payment which can be made via credit/debit card, BACS or cheque. Payment is due at least 4 weeks before the date you request. Please note to be eligible for U-Choose you must book a minimum of 2 delegates on the same course & date.