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Our top tips for retail selling

Selling is a skill that anyone can learn. It’s arguable that we are all selling every day, from going on a date to setting ourselves up for a promotion at work. So, most of us have the basic skills – these just need to be nurtured and grown for a retail environment. If you’re looking to do better when it comes to retail selling then these are our top tips.

Avoid over sharing

It’s a great idea to use personal insight and experiences to establish a rapport with someone. However, avoid sharing too much personal information or using an interaction to boost your own self-esteem. The end result should always be that someone walks away from their interaction with you feeling good and with an impression of professionalism.

Manage your own expectations

Sometimes the issue is not a lack of ability or confidence but expectations that are just not realistic. It’s good to assume that you’ll be successful but not that every lead will be wildly enthusiastic and interested. Take some time to manage your expectations so that you’re prepared for a reaction that could be challenging. That way you’ll be ready to take it in your stride and move on.

Look – and sound – professional

If you’re selling in person don’t forget that consumers make a lot of judgments about trust and credibility based on appearance. An appropriate outfit, clean hair and nails as well as tidy, well looked after clothes can all make a big difference. Be clear when you speak and try not to rush what you’re saying, even if you’re nervous.

Put the customer first

The worst possible approach to take in retail selling is one where you act like you’re doing the customer a favour. This is off-putting, as few consumers want to be intimidated into a sale. Instead, take the view that you’re there to serve and the customer’s needs come first. You’re much more likely to get a positive reaction that way.

Challenge yourself to sell something you don’t personally like as training

This is a great way to expand the remit of what you’re capable of selling. If you can identify five things that you like about an item then you can sell it. Next time you’re faced with retail selling related to products you’re not keen on you won’t even hesitate to step up and succeed.

Be open and honest – and don’t be afraid to speak up

If you feel like the sale is just not going well then sometimes the best approach is simply to ask why. It may be that you’ve said something the customer didn’t like or that they just have to be elsewhere. Often, encouraging them to be honest with you can give you information you can use to make the sale happen.

Keep it light

Retail selling is important to the business and may be key for your career but it’s key to maintain perspective. It’s not the end of the world if you don’t hit your targets – what matters is that you identify what went wrong, learn from it, move on and then do better tomorrow.

The art of retail selling involves many factors, from maintaining professionalism to learning when to quit. Mastering it is simple when you know how.

hone your skills further by attending PTP’s The Art of Retail Selling course taking place regularly all over the UK.

In-House Training with PTP

PTP stands for Practical Training for Professionals and our aim is to make our training as practical as possible so delegates can return to the workplace with skills they can implement immediately. PTP now delivers training to over 40% of the FTSE 100.

What you get for your money

What is 1-to-1 training?

1-to-1 training can be based on any of the 100 plus courses that PTP provides, it includes an initial telephone conference of up to 1 hour, a 1/2 day (3.5 hours) on-site one to one training session at your premises with one of PTP's expert trainers and then a further telephone conference call of up to an hour within 2 weeks of the on-site visit.

You have the option of a line manager being involved in both telephone conferences, the second telephone conference which can be for feedback and action planning is generally scheduled during the on-site visit.

Who does 1-to-1 training suit?

Individuals taking on a new challenge or responsibilities. Professionals who want a trusted "sounding board" and thinking partner. Executives or managers who want to enhance their leadership effectiveness to achieve organizational and career success. Executives and professionals wanting to compete successfully but still retain balance in their life. Individuals who want to understand their blind spots so that they don't stand in their own way on their path to success. Executives and Professionals who want to improve their interpersonal skills so as to be more effective with bosses, peers, subordinates, or people in general. How much does 1-to-1 training cost?

A 1-to-1 training session costs from as little as £400 + VAT and will include an initial telephone conference of up to 1 hour, a 1/2 day (3.5 hours) on-site training at your premises and then a further telephone conference call of up to an hour within 2 weeks of the on-site visit.

What is U-Choose?

Choose from any of the 150 plus courses that PTP provides, and choose from 1 of our 50 plus UK wide training venues. You must book for 2 or more delegates and at least 4 weeks in advance, but that’s it, the course you want where you want it. The reason we ask for a minimum of 4 weeks notice is to enable us to market the course you have scheduled to other companies and organisations. However, if we fail to sell any additional places we guarantee to run the course just for you.

How much does U-Choose Training cost?

U-choose costs the same as our normal open courses i.e. the normal delegate rate. This includes lunch and refreshments throughout the day, framed certification and comprehensive training notes. A U-Choose booking can only be confirmed once we receive payment which can be made via credit/debit card, BACS or cheque. Payment is due at least 4 weeks before the date you request. Please note to be eligible for U-Choose you must book a minimum of 2 delegates on the same course & date.