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How can you become an expert at objection handling in your workplace?

Objections can bring us up short. Most often heard in the context of a sales conversation, an objection can bring a pitch to an end and remove the potential for a conversion – unless effectively dealt with. Objections can also arise in many other situations, from team members objecting to a plan to a manager who raises objections to a request for a pay rise or a promotion. Whatever the context, how can you become an expert at objection handling?

Why is it important to handle objections?

Objections are basically roadblocks. Whether your goal is to achieve a sale with a customer, or to convince someone to try another process or idea to get to an objective, when there’s an objection in the way then nothing can go any further. The longer a person holds an objection, the more entrenched it can become and the more difficult it will be to shift. So, it’s important to deal with objections as soon as they arise – and to be alert to the fact that they could arise at any moment. Dealt with in the right way, objections don’t have to become obstacles. Sometimes, they may even open a channel to getting to your ideal destination more quickly.

How can you become an expert at handling objections?

Welcome objections rather than avoiding them

This means not just being prepared for someone to raise an objection but also proactively encouraging them to voice that objection early on. So, you might ask if someone has any concerns to something you’ve suggested, or to the product you’re trying to sell, rather than waiting for them to bring it up. The sooner you deal with the objection after it forms in the mind of the person you’re speaking to, the easier it will be to get past it.

Listen, Acknowledge, Explore, Respond

Hearing objections raised may make you feel like instantly trying to shut them down but sometimes this can just make a situation worse. Instead, start by listening to the objection so that you understand exactly what the problem is. Acknowledge that the objection has been raised and then explore some of the reasons for it. When you’re ready, respond thoughtfully. You’ll have more chance of being listened to if you’ve already listened to what was said and a better opportunity to get through to someone if you present your response in a thoughtful way.

Keep track of common objections

This is a useful tactic if you’re in an environment, such as sales, where you’re hearing many of the same objections repeatedly. If you start tracking them you’ll be able to identify the most common objections and be prepared for them next time around. It may be useful to role play responses to objections so that you can refine them in a way that will make your replies more effective.

Whatever the context, the ability to handle objections is essential. Our Objection Handling Skills course helps you to find the best possible answer in every situation so that you’re not held back by the objections you face.

In-House Training with PTP

PTP stands for Practical Training for Professionals and our aim is to make our training as practical as possible so delegates can return to the workplace with skills they can implement immediately. PTP now delivers training to over 40% of the FTSE 100.

What you get for your money

What is 1-to-1 training?

1-to-1 training can be based on any of the 100 plus courses that PTP provides, it includes an initial telephone conference of up to 1 hour, a 1/2 day (3.5 hours) on-site one to one training session at your premises with one of PTP's expert trainers and then a further telephone conference call of up to an hour within 2 weeks of the on-site visit.

You have the option of a line manager being involved in both telephone conferences, the second telephone conference which can be for feedback and action planning is generally scheduled during the on-site visit.

Who does 1-to-1 training suit?

Individuals taking on a new challenge or responsibilities. Professionals who want a trusted "sounding board" and thinking partner. Executives or managers who want to enhance their leadership effectiveness to achieve organizational and career success. Executives and professionals wanting to compete successfully but still retain balance in their life. Individuals who want to understand their blind spots so that they don't stand in their own way on their path to success. Executives and Professionals who want to improve their interpersonal skills so as to be more effective with bosses, peers, subordinates, or people in general. How much does 1-to-1 training cost?

A 1-to-1 training session costs from as little as £400 + VAT and will include an initial telephone conference of up to 1 hour, a 1/2 day (3.5 hours) on-site training at your premises and then a further telephone conference call of up to an hour within 2 weeks of the on-site visit.

What is U-Choose?

Choose from any of the 150 plus courses that PTP provides, and choose from 1 of our 50 plus UK wide training venues. You must book for 2 or more delegates and at least 4 weeks in advance, but that’s it, the course you want where you want it. The reason we ask for a minimum of 4 weeks notice is to enable us to market the course you have scheduled to other companies and organisations. However, if we fail to sell any additional places we guarantee to run the course just for you.

How much does U-Choose Training cost?

U-choose costs the same as our normal open courses i.e. the normal delegate rate. This includes lunch and refreshments throughout the day, framed certification and comprehensive training notes. A U-Choose booking can only be confirmed once we receive payment which can be made via credit/debit card, BACS or cheque. Payment is due at least 4 weeks before the date you request. Please note to be eligible for U-Choose you must book a minimum of 2 delegates on the same course & date.