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10 tips for great customer service

Great customer service opens the door to business success. A loyal and well serviced customer base will provide any business with revenue and the potential for growth. When it comes to achieving impressive customer service there are some simple ways to get it right.

1. Be accountable

There are few things more off-putting for a customer than a customer service team that just won’t admit to mistakes. If there is fault, admit to it, apologise and take steps to make amends. Value customer complaints and action them if you want to convert them into positive, ongoing relationships.

2. Say yes

Accommodate what your customers ask for whenever you can – there’s no better way to achieve great customer service than to give customers what they want.

3. Listen to your customers

You’ll not only improve the customer’s experience by doing this but also learn what it is that makes your customers tick. This invaluable insight can be fed into many areas of the business that function on an understanding of what it is your customers really want.

4. Train your staff

Training is a positive investment that will give staff the confidence to deal with customers and produce a consistent approach to customer contact right across your business. You can’t be there to steer every conversation in the right direction so training gives your people the tools to do it for themselves.

5. Ask for feedback

Customers are a fantastic source of insight when it comes to working out how to improve your offering. Check in regularly with your customers to see how they feel about the service they receive, where the pain points are and what they’d like to get from your business that currently isn’t there. Listen carefully to what your customers say and you’ll be able to create a much more authentic and well-tailored experience for them in future.

6. Go above and beyond

If there’s one thing that guarantees great customer service it’s a business that goes above and beyond customer expectations. How could you make life easier for your customers, what can you give them that they won’t get elsewhere and what pleasant surprises can you offer?

7. Use the language of your customers

Great customer service is built on communication and that requires all parties to be speaking the same language. Customers want engaging, easy to understand communication and conversations so avoid using language that puts up barriers.

8. Make customers feel valued

Sincerity and enthusiasm are key elements to the kind of customer service that makes for positive interactions. It’s important to make customers feel like they are listened to, treated as individuals and that the business wants them to remain on board.

9. Employ technology as a tool

There are many tools available to improve customer service today, from a CRM system to automation and AI. Invest in technology that will enable you to respond faster and keep quality standards high.

10. Value your staff

It’s your people who are on the customer service front line. If they are confident, well treated and engaged with your business then your customer service will be improved as a result.

Our customer service training courses provide firm foundations for fantastic customer service – contact PTP today to find out more about how we could support your business.

In-House Training with PTP

PTP stands for Practical Training for Professionals and our aim is to make our training as practical as possible so delegates can return to the workplace with skills they can implement immediately. PTP now delivers training to over 40% of the FTSE 100.

What you get for your money

What is 1-to-1 training?

1-to-1 training can be based on any of the 100 plus courses that PTP provides, it includes an initial telephone conference of up to 1 hour, a 1/2 day (3.5 hours) on-site one to one training session at your premises with one of PTP's expert trainers and then a further telephone conference call of up to an hour within 2 weeks of the on-site visit.

You have the option of a line manager being involved in both telephone conferences, the second telephone conference which can be for feedback and action planning is generally scheduled during the on-site visit.

Who does 1-to-1 training suit?

Individuals taking on a new challenge or responsibilities. Professionals who want a trusted "sounding board" and thinking partner. Executives or managers who want to enhance their leadership effectiveness to achieve organizational and career success. Executives and professionals wanting to compete successfully but still retain balance in their life. Individuals who want to understand their blind spots so that they don't stand in their own way on their path to success. Executives and Professionals who want to improve their interpersonal skills so as to be more effective with bosses, peers, subordinates, or people in general. How much does 1-to-1 training cost?

A 1-to-1 training session costs from as little as £400 + VAT and will include an initial telephone conference of up to 1 hour, a 1/2 day (3.5 hours) on-site training at your premises and then a further telephone conference call of up to an hour within 2 weeks of the on-site visit.

What is U-Choose?

Choose from any of the 150 plus courses that PTP provides, and choose from 1 of our 50 plus UK wide training venues. You must book for 2 or more delegates and at least 4 weeks in advance, but that’s it, the course you want where you want it. The reason we ask for a minimum of 4 weeks notice is to enable us to market the course you have scheduled to other companies and organisations. However, if we fail to sell any additional places we guarantee to run the course just for you.

How much does U-Choose Training cost?

U-choose costs the same as our normal open courses i.e. the normal delegate rate. This includes lunch and refreshments throughout the day, framed certification and comprehensive training notes. A U-Choose booking can only be confirmed once we receive payment which can be made via credit/debit card, BACS or cheque. Payment is due at least 4 weeks before the date you request. Please note to be eligible for U-Choose you must book a minimum of 2 delegates on the same course & date.