Home /
Training Courses /
Writing Effective Sales Letters & Promotional Materials
Writing Effective Sales Letters & Promotional Materials
Training Description
This course covers the planning, structure, layout and presentation of promotional materials and sales letters. Do you write in clear and concise sentences? How do you present facts and figures? Do you project a positive image? All these questions are answered during this very practical course. In the letter-writing module, genuine business letters are analysed and small groups try and design a promotional leaflet for their company, under close supervision from the tutor.
This Writing Effective Sales Letters & Promotional Materials course is available throughout the UK.
CPD Value 5.5 Hours
CPD = Continuous Professional Development (All PTP courses are approved for CPD by the Law Society and meet the standards expected of all professional bodies).
Enjoyable, well delivered, easy to transfer into practice. - Nicola McKenna, University of Derby
Great course. Made me really think about what I am promoting. - Jenny Baldwin, University of Derby
Enjoyed the course, the style and delivery brilliant! - Dee Johnson, University of Derby
Was very good - trainer was excellent, very engaging. - Tom Warsop, University of Derby
The Course Suits
Anybody who writes letters and needs to produce promotional materials
Training Benefits
- Clear objectives for each letter and brochure
- The importance of headlines
- The ability to maximise response
- Understand the difference between features, benefits and matching benefits
- Actual letters are analysed on the day and are improved upon immediately
Course Timetable
09:30 - 10:00 Coffee & Course Objectives
10:00 - 10:45 First Impressions (Your letters/Your experience of receiving letters)
10:45 - 11:15 Four Steps To Good Writing
11:15 - 12:00 10 Golden Rules to Achieve Excellent Sales Letters
12:00 - 12:30 Your Sales Letters Now* (A chance for delegates to look at their letters now and start to work to improve them.)
12:30 - 13:00 Features & Matching Benefits (During this module delegates work in pairs to maximise the features and benefits of an everyday object.)
13:00 - 14:00 Lunch
14:00 - 14:45 Lecture On Semiotics (The study of signs) In Relation To Advertising And Logos (How the study of signs can help business people use the right words, colours, pictures, music etc when advertising.)
14:45 - 15:20 Participants To Semiotically Deconstruct Advertisements (Using the top adverts from the biggest companies delegates learn how they are put together by semiotically deconstructing them.)
15:20 - 16:00 The Importance of Headlines (A look at all the categories of headlines, how they work and which ones the delegates should use.)
16:00 - 16:30 Delegates to Review Their Sales Letters And Promotional Material
16:30 - 16:45 Summary & Action Plans Agreed
© PTP/700
Please Choose from the list below:
Writing Effective Sales Letters & Promotional Materials training course available to book:
Related Items:
There's no related items for that course.
Quick Training Search
-
- Training Courses
- Customer Care Training
- Assertiveness & Building Personal Confidence
- Body Language - The Hidden Secret of Communicating Successfully
- Brand Building with the Public
- Call Centre - Achieving Best Practice
- Customer Care
- Customer Excellence for Finance Staff
- Customer Satisfaction as a Selling Tool
- Dealing with Difficult People
- Dealing with Incoming Calls Positively
- Enhancing the Visitors Experience
- Excellent Customer Care - Incoming Calls
- How to say 'No' and retain Customer Satisfaction
- Introduction to Account Management
- Outstanding Customer Service Skills
- Professional Writing Skills
- Relationship Marketing
- Through the Customers' Eyes
- Finance and Planning Training
- Finance and Planning Training
- Business Skills for Administrators
- Credit Control
- Customer Excellence for Finance Staff
- Cutting Costs and Waste in Your Office
- Finance for Marketing and Sales People
- Finance For Non-Finance Managers
- Interpreting Financial Statements
- Investor and Entrepreneur Skills
- Managing Budgets
- Practical Project Management (2 day course)
- Prince2 Practitioner - 5 Day Course
- Project Management
- Successfully Setting and Achieving Business Objectives
- Sustaining Effective Financial Control
- Finance Management
- Time Management Training
- Managing Effective Meetings
- Personal Organisation Skills for Secretaries & PAs
- Planning & Prioritisation for the Busy Sales Person
- Planning Sales Activity to Help Meet & Exceed Targets
- Speed Reading & Information Management
- Successfully Setting and Achieving Business Objectives
- Time Management
- Work-Life Balance
- Finance and Planning Training
- IT Courses
- Microsoft Access Courses
- Microsoft Access 2000 Fundamentals (2 days)
- Microsoft Access 2000 Specialised (2 days)
- Microsoft Access 2003 Fundamentals (2 days)
- Microsoft Access 2003 Specialised (2 days)
- Microsoft Access 2007 Fundamentals (2 days)
- Microsoft Access 2007 Specialised (2 days)
- Microsoft Access VBA (2 days)
- Microsoft Access XP Fundamentals (2 days)
- Microsoft Access XP Specialised (2 days)
- Microsoft Excel Courses
- Microsoft Excel 2000 Advanced
- Microsoft Excel 2000 Fundamentals
- Microsoft Excel 2000 Intermediate (2 days)
- Microsoft Excel 2003 Advanced
- Microsoft Excel 2003 Fundamentals
- Microsoft Excel 2003 Intermediate (2 days)
- Microsoft Excel 2003 Upgrade
- Microsoft Excel 2007 Advanced
- Microsoft Excel 2007 Fundamentals
- Microsoft Excel 2007 Intermediate (2 days)
- Microsoft Excel 2007 Upgrade
- Microsoft Excel VBA (2 days)
- Microsoft Excel XP Advanced
- Microsoft Excel XP Fundamentals
- Microsoft Excel XP Intermediate (2 days)
- Microsoft Outlook Courses
- Microsoft Outlook 2000 Fundamentals
- Microsoft Outlook 2000 Specialised
- Microsoft Outlook 2002 Fundamentals
- Microsoft Outlook 2003 Fundamentals
- Microsoft Outlook 2003 Specialised
- Microsoft Outlook 2003 Upgrade
- Microsoft Outlook 2007 Fundamentals
- Microsoft Outlook 2007 Upgrade
- Microsoft Outlook XP Specialised
- Microsoft PowerPoint Courses
- Microsoft PowerPoint 2000 Fundamentals
- Microsoft PowerPoint 2000 Specialised
- Microsoft Powerpoint 2002 Fundamentals
- Microsoft Powerpoint 2002 Specialised
- Microsoft PowerPoint 2003 Fundamentals
- Microsoft PowerPoint 2003 Specialised
- Microsoft PowerPoint 2003 Upgrade
- Microsoft PowerPoint 2007 Fundamentals
- Microsoft PowerPoint 2007 Specialised
- Microsoft PowerPoint 2007 Upgrade
- Microsoft Word Courses
- Microsoft Word 2000 Advanced
- Microsoft Word 2000 Fundamentals
- Microsoft Word 2000 Intermediate
- Microsoft Word 2002 Fundamentals
- Microsoft Word 2002 Intermediate
- Microsoft Word 2003 Advanced
- Microsoft Word 2003 Fundamentals
- Microsoft Word 2003 Intermediate
- Microsoft Word 2003 Upgrade
- Microsoft Word 2007 Advanced
- Microsoft Word 2007 Fundamentals
- Microsoft Word 2007 Intermediate
- Microsoft Word 2007 Upgrade
- Microsoft Word VBA (2 days)
- Microsoft Word XP Advanced
- Miscellaneous Microsoft Courses
- Microsoft FrontPage 2000 Fundamentals
- Microsoft Project 2000 FastPath
- Microsoft Project 2000 Level 1 (2 days)
- Microsoft Project 2000 Level 2 (2 days)
- Microsoft Project 2002 Level 1 (2 days)
- Microsoft Project 2003 FastPath
- Microsoft Project 2003 Level 1 (2 days)
- Microsoft Project 2003 Level 2 (2 days)
- Microsoft Project 2007 FastPath
- Microsoft Project 2007 Level 1 (2 days)
- Microsoft Project 2007 Level 2 (2 days)
- Microsoft Project XP FastPath
- Microsoft Publisher 2003 Fundamentals
- Microsoft Visio 2000 Fundamentals
- Microsoft Visio 2000 Specialised
- Microsoft Visio 2002 Fundamentals
- Microsoft Visio 2002 Specialised
- Microsoft Visio 2003 Fundamentals
- Microsoft Visio 2003 Specialised
- Microsoft Visio 2007 Fundamentals
- Microsoft Visio 2007 Specialised
- Microsoft Windows Vista New Features
- Non-Microsoft Courses
- Microsoft Access Courses
- Management Training
- Green Management
- HR and Recruitment Training
- Appraisee Training
- Appraising Performance Effectively
- Developing Your PA Potential to Ensure Success
- HR Skills For Line Managers
- Influencing Skills
- Managing Appraisals
- Managing Difficult Staffing Situations
- Managing Sickness And Absences
- One-To-One and Small Group Training
- Performance Review Skills
- Recruiting the Best People
- Successful Interviewing
- Understanding Discipline and Grievance
- Walk, Talk, Stance for Maximum Impact
- Interview Training
- Introductory Skills
- Developing Your PA Potential to Ensure Success
- Essential Management Skills (2 Days)
- Introduction to Facilitation Skills
- Introduction to Green Office Management
- Introduction to Management and Supervisory Skills
- Introduction to NLP
- Introduction to Quality Management
- Managing Budgets
- Successfully Setting and Achieving Business Objectives
- Leadership Skills
- Creative Problem Solving
- Introduction to Management and Supervisory Skills
- Leadership & Management Skills
- Management by Coaching
- Senior Management Skills
- Success in Leadership & Motivation Skills
- Successful International Joint Venture Teamworking
- Successfully Setting and Achieving Business Objectives
- Team Building
- The Roles and Responsibilities of a Director
- Walk, Talk, Stance for Maximum Impact
- Management and People Skills
- Advanced Facilitation Skills (1 Day)
- Advanced Listening Skills
- Assertiveness & Building Personal Confidence
- Body Language - The Hidden Secret of Communicating Successfully
- Building Excellent Working Relationships
- Communication Skills
- Creativity and Innovation (1 day course)
- Dealing with Difficult People
- Effective Management of Your Team
- Essential Management Skills (2 Days)
- First Line Manager Skills
- Getting Results
- HR Skills For Line Managers
- Introduction to Facilitation Skills
- Introduction to Management and Supervisory Skills
- Management by Coaching
- Management Skills - How to Survive and Thrive
- Managing Change
- Managing Conflict
- Managing Effective Meetings
- Managing People on Projects
- Maximising Performance by Influencing and Persuading
- Motivation Skills
- People Management
- Performance Management
- Performance Review Skills
- Practical Project Management (2 day course)
- Re-Energising a Stalled Change Campaign
- Senior Management Skills
- Success in Leadership & Motivation Skills
- The Internal Consultant
- The Practical MBA - Managing By Your Actions (2 day course)
- Walk, Talk, Stance for Maximum Impact
- Work-Life Balance
- Working Globally Inter-Cultural Communications
- Management Finance
- Networking & Sales Skills for Managers
- Advanced Facilitation Skills - (2 Days)
- Coaching Skills for Sales Managers
- Introduction to Blogging
- Introduction to LinkedIn
- Introduction to Twitter
- Maximising Performance by Influencing and Persuading
- Negotiation Skills
- Networking For Success
- Referral Marketing
- Successful International Joint Venture Teamworking
- Walk, Talk, Stance for Maximum Impact
- Presentation
- Project Management
- Sales Management
- Strategy and Risk Management
- Time Management Skills
- Training and Coaching Skills
- Advanced Facilitation Skills (1 Day)
- Coaching and Mentoring
- Coaching Skills
- Introduction to Facilitation Skills
- Introduction to Management and Supervisory Skills
- Management by Coaching
- Managing the Training Function
- One-To-One and Small Group Training
- The Creative Trainer
- Train the Trainer (2 day course)
- Train the Trainer (one day course)
- Walk, Talk, Stance for Maximum Impact
- Personal Development
- Appraisee Training
- Assertiveness & Building Personal Confidence
- Body Language - The Hidden Secret of Communicating Successfully
- Building Excellent Working Relationships
- Building Personal & Professional Confidence
- Business Skills for Administrators
- Communication Skills
- Creative Problem Solving
- Creativity and Innovation (1 day course)
- Creativity and Innovation (2 Day Course)
- Cutting Costs and Waste in Your Office
- CV Writing and Interview Confidence Building
- Developing Your PA Potential to Ensure Success
- How to Learn Anything Quicker
- Influencing Skills
- Introduction to Twitter
- Maximising Performance by Influencing and Persuading
- People Management Skills for Secretaries & Pas
- Personal Development for Professionals
- Personal Effectiveness
- Personal Organisation Skills for Secretaries & PAs
- Preparing Yourself for Interview
- Professional Writing Skills
- Self-Discipline and Emotional Control in the Workplace
- Speed Reading & Information Management
- Stress Management
- The Effective Administrator
- The Green Worker
- Work-Life Balance
- Write to the Top! - Professional Report Writing
- Sales Training
- Face to Face Selling Skills
- Body Language - The Hidden Secret of Communicating Successfully
- Closing The Sale & Dealing With Objections
- Coaching & Mentoring
- Confidence in Making Face to Face Cold Calls
- Introduction to Sales - From Emerging Salesperson to Buying Advisor
- Successful Sales Presentations
- The Client Meeting - Face to Face Selling
- Walk, Talk, Stance for Maximum Impact
- Winning More Business in the Final Meeting (2 day course)
- General Sales Skills
- Advanced Listening Skills
- Advanced Selling Skills (2 day course)
- Closing The Sale & Dealing With Objections
- Coaching & Mentoring
- Consultative Selling
- Customer Satisfaction as a Selling Tool
- Developing Major Accounts
- How to Learn Anything Quicker
- Introduction to Account Management
- Introduction to Blogging
- Introduction to NLP
- Introduction to Sales - From Emerging Salesperson to Buying Advisor
- Introduction to Twitter
- Key Selling Skills
- Managing Major Accounts (2 day course)
- More Advanced Selling Skills
- Planning Sales Activity to Help Meet & Exceed Targets
- Selling for Non-Sales Professionals
- Successful Sales Presentations
- The Art of Retail Selling
- The Secrets of Low Cost Advertising
- Through the Customers' Eyes
- Marketing Skills
- Brand Building with the Public
- Essential Advertising
- Essential Marketing Skills
- Introduction to Account Management
- Introduction to Blogging
- Introduction to Twitter
- Networking For Success
- Referral Marketing
- Relationship Marketing
- The Secrets of Low Cost Advertising
- Walk, Talk, Stance for Maximum Impact
- Marketing Training
- Negotiation, Objection Handling and Closing Skills
- Presentation Skills
- Sales Management and Coaching Skills
- Sales Writing Skills
- Telemarketing Training
- Telephone Sales Skills
- Advanced Telephone Prospecting
- Closing Incoming Calls Effectively
- Gaining Commitment on the Telephone
- Generating New Business by Telephone
- Maximising Appointments on the Telephone
- Outgoing Calls - Maximising Effectiveness
- Telephone Techniques - Incoming & Outgoing Calls
- Winning More Business on the Telephone
- Face to Face Selling Skills
- Customer Care Training
- Training Courses
To perform a free text search for courses enter your chosen keyword/s below:
Special offers
Click here to find training related special offers in your area special offers
Open course schedule
One day open course schedule for the next month more info
U-Choose
Can't find the right date?
Can't find the right venue?
With U-Choose you can build the training package of your specification more info
Download our brochure
To download our brochure please click
here
To download our 2011 Open Schedule click
here
Special Offers Subscription
Subscribe to receive our special offers.