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The Art of Retail Selling
The Art of Retail Selling
Training Description
This is a course designed to assist individuals and companies to benefit from the experiences and research of succcessful retail establishments. Public Houses have also benefited.
The Course Suits
Individuals and companies involved in retail activity who wish to maximise on their market share.
Training Benefits
- An understanding of customers real needs and wants
- An understanding of how customer profile affects product placement and layout
- How to ensure continued custom
- Actions to be implemented
Course Timetable
09.30 - 10.00 Coffee, course objectives and introductions
10.00 - 11.00 Communication Skills - The Basics
(understanding of the underlying attitude and approach to ensuring your customer's needs are fully met)
11.00 - 11.15 Coffee Break
11.15 - 12.00 Customer Profile
(Understanding who our customer is to identify approach, merchandise layout and accessibility)
12.00 - 13.00 Product Placement for Maximum Return
13.00 - 14.00 Lunch
14.00 - 15.00 The Holistic Sale
(Once we have identified our customer's needs, how do we ensure they buy from us? )
15.00 - 15.15 Tea Break
15.15 - 16.00 Securing and Developing the Customer's Loyalty
16.00 - 16.30 Action Plans Agreed
© PTP/214
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