Sales Management (1 day course)
Training Description
After defining Sales Management, this course investigates how to establish a marketing strategy, looking at the sales & marketing tools available and how best to exploit them to maximise sales & profit. The course then looks at how to improve the sales team's handling of incoming & outgoing calls to achieve maximum results.The Course Suits
Sales managers wishing to hone their management skills and improve their marketing and customer care strategies.Training Benefits
- To understand the importance of customer care in a sales environment
- How to develop & maintain a prospect system
- How to unlock profit growth through an effective marketing strategy
Course Timetable
09:30 - 09:45 Coffee & Course Objectives
09:45 - 10:15 Module 1 What is Sales Management?
10:15 - 11:30 Module 2 Developing Your Marketing Strategy (A look at all the sales & marketing tools available and how best to exploit them to maximise sales & profit.)
11:45 - 12:45 Module 3 Improving Handling of Incoming & Outgoing Calls (Raising the standard of your sales team to ensure professionalism and maximum salesare achieved with every call.)
12:45 - 13:45 Lunch
13:45 - 15:30 Module 4 Developing & Maintaining a Sales Prospect System (How to use a system to maximise sales and ensure the sales force uses it effectively.)
15:45-16:30 Module 5 Improving After Sales and General Customer Care (Opportunity selling & increasing referrals.)
16:30 - 16:45 Summary & Action Plans Agreed
© PTP/309
Sales Management (1 day course) training course available to book:
Description:
The high cost of deploying sales people means effectiveness is a key business issue. This book provides a set of simple, practical, proven, award-winning techniques based on published and private research on the needs of today's sales force and the successful sales management system developed by Professor John Adair.
User's overview
Introduction
Part One - Philosophy
Part Two - Framework
- Agree targets and objectives
- Organise appointments and travelling
- Plan and prioritise daily
- Developing existing customers
- Find profitable new customers
- Know your products and markets
- Monitor and manage performance
- Master your paperwork
- Get more from your meetings
- Managing your own development
Part Three - System.
- Peter Green formed his own sales and management development consultancy in 1989. Previously, he had worked for J Bibby and the Hallmark Cards Group in sales, training and development, personnel and marketing services, up to European management and director level. One of the first Chartered Marketers, he is past Chairman of the Sales Training Association, a member of the Institute of Management, a Fellow of the Institute of Personnel and Development and an Investors in People adviser.
The contents of this book are based on the ideas and techniques which enabled him to be the first winner of a national sales management excellence award.
Please note that books will not be delivered unless they are paid for in advance this can be done by credit card on the website or by posting a cheque.
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