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Introduction to Blogging
Introduction to Blogging
Training Description
Get your message out to the world in the most effective way and build your client base as a direct result by becoming an industry leader through building trust and becoming an authority online Blogging is the core of social media and the core of web marketing. It is the single most effective tool for companies to gain a voice far beyond their website.
We highly recommend anyone attending this course has a good level of understanding of social media or attends our Introduction to Social Media For Business course beforehand.
People interested in this course were also interested in the following courses:
Introduction to Social Media For Business
The Course Suits
This ½ day course is for business decision makers who need to understand the essentials of Blogging as a productive business networking tool. Blogging assumes has attended the Introduction to Social Media for Business ½ day Course or has equivalent knowledge.
Training Benefits
At the completion of Blogging you should be able to: • State how to set a blog up and how to integrate it with your existing online presence (your website/Twitter and Facebook..) • Describe how to import videos/pictures, link to pages and embed the information you want to share. Understand sourcing/creating the kind of content people want to read. • Specify how to manage your time effectively and be efficient with your blog • Ensure your blog is listed in search engine and online directories • Discuss search engine optimisation for your blog content • State aspects of blogging etiquette, linking and using other content, what and what not to do • Encourage sharing and distribution of your blog entries, through social bookmarking sites like digg With our training focusing on a hands-on approach, you’ll leave your session with everything you need and you’ll have a working and integrated blog that will enable you to generate and grow the traffic to your website
Course Timetable
This course runs as an afternoon session (13.30 - 16.30).
All areas covered are noted above. There is no fixed timetable as this is a very interactive session, allowing delegates to ask questions and choose which areas they wish to spend more or less ime covering.
© PTP/SM04
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