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Introduction to Account Management

Training Description

This Introduction to Account Management is a customer relationship management course. Customer care is vital to any successful organisation, this course looks at current practice and explains how to set standards and develop best practice.

Good customer care must be managed and does not occur naturally yet is a must for any organisation. Consider how much is each customer worth to your business and the implications of losing them through poor customer service. Apart from the fact that unhappy customers will go elsewhere and tell others; the loss of just one regular customer may be worth a surprising amount in revenue to your business.

The terms ‘Customer Care’ or ‘Customer Service’ are often used - what do they really mean? Through a series of workshops and exercises, delegates are encouraged to consider their own buying processes in order to define what excellent customer care means to them and how these standards can be used as benchmarks for dealing with their own clients.

This Introduction to Account Management training course is available throughout the UK.

CPD Value 5.5 Hours

CPD = Continuous Professional Development (All PTP courses are approved for CPD by the Law Society and meet the standards expected of all professional bodies).


The course was very refreshing & motivating. - Keeleigh Oliver, Airbags International


The Course Suits

This course is for those who wish to manage high levels of customer care through their teams. It will concentrate on the benefits of treating customers individually and how to manage this process.


Training Benefits

  • An understanding of the value added by Good Customer care
  • Knowledge of how to manage Good Customer Care
  • An understanding of the need to set standards
  • How to develop customer relationships from a business development perspective

Course Timetable

09:30 - 10:00 Coffee & Course Objectives

10:00 - 11:00 What is Customer Care and what is its value?

11:00 - 12:00 An Introspective Look at Current Practices

12:00 - 13:00 Managing Good Customer Care

13:00 - 14:00 Lunch

14:00 - 15:00 Setting Standards to Maintain and Increase Profits

15:00 - 16:30 Communication. Asking Questions and Listening

16:30 - 16:45 Summary & Action Plans Agreed


© PTP/513

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Book inhouse

To book the Introduction to Account Management course as an in-house programme click here (£1600 per day for up to 10 delegates)

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To book 1- to-1 coaching based on the Introduction to Account Management course click here (£600 per session)

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