Essential Marketing Skills
Training Description
The PTP Essential Marketing Skills course goes through the whole process of marketing goods and services, from the creation of a product to ensuring that customers will come and buy more from you in the future.
This training course is available throughout the UK.
CPD Value 5.5 Hours
CPD = Continuous Professional Development (All PTP courses are approved for CPD by the Law Society and meet the standards expected of all professional bodies).
Delegates who attended this Essential Marketing Skills course said:
Excellent, involving and testing! - Alex Blundell, Daco Scientific Ltd
A most enjoyable course!! - Matthew Quinn, Cotswold Financial Services
Very good - opened my eyes! - Mick Hamill, CITB - Construction Skills
Excellent day - got more out of it than I expected. Feel much more enthused and confident. - Lucy Schwind, CITB - Construction Skills
Very enjoyable and practical. - Stephen Stansfield, PWC
Fantastic. - Ross Weir, H J Weir Engineering
Very informative day. Thank you. - Mark Cooper, EQV (UK) ltd
Very good. Opened my eyes! - Mick Hamill, CITB - Construction Skills
Excellent day - got more out of it than I expected. Feel much more enthused and confident. - Lucy Schwind - CITB - Construction Skills
Very practical concise training. Crucial to my work. Happy I have done it. - Sylla Assalou, Zeks
Presentation was excellent. - Peter Hawley, Enterprise Recycling/Scout Enterprises
A very enjoyable & informative course. Thank-you. - Wendy Buck, Servicemaster Ltd
Very informative. Given food for thought. - Heather Sanderson, North Yorkshire County Council
Lots of good information provided to work with & develop. - Alana Miles, North Yorkshire County Council
The presentation was first class. - Judith Bartlett, EBS Associates Ltd
Found the course an excellent approach and very well delivered. - Sam Bridge, The Kzone
Excellent, involving and testing! - Alex Blundell, Daco Scientific Ltd
I gained a huge amount. Excellent course - brilliant motivational trainer. - Julie Warburton, Step by Step
I would like to thank Suzanne. The info I gained was extremely useful and tailored to the needs of company throughout the day. - Jenny Russell, Brothers of Charity Services.
The Course Suits
Any person involved in marketing that wishes to hone their skills.
Excellent understanding, friendly. - Ian McWha, Boulting Group
Training Benefits
- Greater knowledge of marketing principles
- The ability to make the most effective use of marketing tools
- How to draw up and implement a strategic marketing plan
- Clearer understanding of identifying and approaching your target audience
- Clear measurable objectives for your marketing
Course Timetable
09:30 - 09:45 Coffee & Course Objectives
09:45 - 10:00 Introduction - The 7Ps of Marketing
10:00 - 10:30 The Marketing Mix (A look at all the methods of marketing available and how they can complement each other.)
10.30 -11.00 Social Media (The growing importance for business of Facebook, Twitter, LinkedIn, YouTube & Blogs)
11:00 - 11:30 Determining The Best Methods of Marketing (Looking at their competition, each delegate looks at their own specific marketing role and decide which methods would be best.)
11:45 - 13:00 Participants To Draw Up Their Own 12 Month Marketing Plan And Give A Presentation
13:00 - 14:00 Lunch
14:00 - 15:00 How To Design Effective Advertising (Looking at the importance of using the right words, colours, pictures, music etc when creating advertising and promotional material.)
15:00 - 15:30 How To Evaluate Your Marketing Strategies (Using a well-proven planning method, delegates will be given the tools to evaluate and improve existing and future marketing strategies.)
15:30 - 16:30 Participants To Re-evaluate Their 12 Month Marketing Plan
16:30 - 16:45 Summary & Action Plans Agreed
© PTP/411
Essential Marketing Skills training course available to book:
| Training Location | Training Date | Training Discount | Book Trainging |
|---|---|---|---|
| Leeds | 19-07-2012 | £405.00 | Book Essential Marketing Skills Course Online |
Description:
The ideal book for anyone seeking an introduction to marketing that is both comprehensive and accessible: all the key concepts, skills and techniques backed up by a wealth of examples and real-life case studies which make the concepts instantly meaningful.
Please note that books will not be delivered unless they are paid for in advance this can be done by credit card on the website or by posting a cheque.
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