Skip to main content

Print Page
Home / Training Courses / Developing Major Accounts

Developing Major Accounts

Training Description

This developing major accounts course is essential for any salesperson trying to develop a major account. Delegates learn how to identify key influencers in the organisation, assess the political strengths and weaknesses of their contacts and allocate sales time accordingly. Delegates complete the course by designing tailor-made strategies for selling more to their major accounts.

This sales training course is available throughout the UK.

CPD Value 5.5 Hours

CPD = Continuous Professional Development (All PTP courses are approved for CPD by the Law Society and meet the standards expected of all professional bodies).

 

Delegates who attended this Developing Major Accounts course said:

Great day - stimulated lots of thought for positive future approach. - Michael Greene, him!

Good course, well developed ideas. Would recommend course. - Andrew Bridge, Hitachi Cable

Enjoyed course, very beneficial. - Craig Wood, Valve Contor Ltd

Excellent, relevant and practical training course with superb delivery. - Kate Buckley, Assureweb


The Course Suits

Any person involved in selling a product or service to accounts that have the potential to provide large volume sales.


Training Benefits

  • Ability to formulate a sales proposal that takes into account the main competition
  • Strategies for achieving true alignment with the politically powerful people within the customers organisation
  • Knowledge of how to implement a CRM (Customer Relationship Management) system which incorporates multiple influencers within each company.

Course Timetable

09:30 - 10:00 Coffee & Course Objectives

10:00 - 10:30 Defining the Influencers

(Five types of decision makers defined and a look at what motivates them to influence the buying decision.)

10:30 - 11:15 Finding the Influencers & Finding the Key Influencer

11:15 - 11:45 Defining Why You Win & Lose Business

11:45 - 13:00 Developing Sales Opportunities

(A look at developing existing accounts by making new contacts in different departments/sites. How to sell up as well as across.)

13:00 - 14:00 Lunch Break.

14:00 - 15:30 Knowing Your Key Influencers View on the Competition Better than the Competition Does

15:30 - 16:30 Advanced Sales Strategies for Key Accounts

16:30 - 16:45 Summary & Action Plans Agreed


© PTP/326

Please Choose from the list below:

Book inhouse

To book the Developing Major Accounts course as an in-house programme click here (£1600 per day for up to 10 delegates)

date:  change date

Book One to One

To book 1- to-1 coaching based on the Developing Major Accounts course click here (£600 per session)

date:
 change date am pm

Book U-Choose

To book the Developing Major Accounts course through our U-Choose product select location below (£450 per delegate min 2 delegates):

date:  change date
location:

Related Items:
 image £

Description: