Skip to main content

Print Page
Home / Training Courses / Brand Building with the Public

Brand Building with the Public

Training Description

This brand building course introduces the fundamentals of brand identity and running a brand centre. Areas covered include: What makes a good brand? Objectives when interacting with the public

The Course Suits

Anyone who will be manning a stand at an exhibition or in a location open to the public.

Training Benefits

  • Understanding the value of brands
  • Identify the best ways of interacting with the public
  • Understanding body language
  • How to build their brand with the public

Course Timetable

09:30 - 10:00 Coffee & Course Objectives (To be effective when working a brand centre you must have 3 things, confidence, enthusiasm & knowledge. We are here to give you these!)

10:00 - 11:00 The Value of Brands (What makes a good brand. A look at the strength of your brand and what it stands for.) (An option to change this module if this already covered in Day 1 is 'What motivations do people use in their choice of car?')

11:00 - 11:15 Break

11:15 - 12:00 Clarifying Your Objectives (Working in tables groups decide what they want to achieve when they are interacting with the public and present back to the rest of the group.)

12.00 - 13.00 Understanding Body Language (Group activities to understand the importance of gestures, posture and eye contact. An in-depth look at a non-threatening greeting.)

13:00 - 14:00 Lunch

14:00 - 14:30 Things to Avoid when on Duty (Here delegates will look at the importance of first impressions, how to avoid being pushy and how to make the experience of any member of the public interacting with staff from their company a memorable one.)

14:30 - 16:00 Role Plays (Groups take it in turns to play company representative, customer and observer. All will have a turn in each role and small groups will report back to the large group.)

16:00 - 16:30 Best Practice in Brand Building (A list of key points identified - later these should be reproduced and sent out to the team)

16:30 - 16:45 Summary & Action Plans Agreed


© PTP/409

Please Choose from the list below:

Brand Building with the Public training course available to book:

Brand Building with the Public courses
Training Location Training Date Training Price Book Trainging

Book inhouse

To book the Brand Building with the Public course as an in-house programme click here (£1600 per day for up to 10 delegates)

date:  change date

Book One to One

To book 1- to-1 coaching based on the Brand Building with the Public course click here (£600 per session)

date:
 change date am pm

Book U-Choose

To book the Brand Building with the Public course through our U-Choose product select location below (£415 per delegate min 2 delegates):

date:  change date
location:

Related Items:
There's no related items for that course.